As customer engagement becomes more global, it stands to reason that your marketing peers are also global.

No longer do brand marketers look solely to marketers in their own industry and region for insights and inspiration. Instead, marketers from many different industries and countries face similar challenges, and thus can learn from one another. 

That’s the beauty of the upcoming Power to the Marketer Festival taking place on October 4–6, 2022 — it’s all about connecting with marketers from around the world to hear their stories, showcase their successes, and celebrate the impact they make for their businesses. 

During the festival, Emarsys, in association with Vogue Business, will bring top brand marketers, business leaders, and industry experts together for a jam-packed, marketing-centric event — live online, in-person, and on-demand.  

So get ready and get pumped! Here’s a look at what’s in store for you when you join the celebration. 

Live & Local Events, Global Connections

Modern technology allows us to easily forge relationships with others no matter where they are on the planet. But nothing replaces the joy and connection that comes from face-to-face interactions. 

That’s why when we talk about bringing marketers together for the Power to the Marketer Festival, we mean literally bringing marketers together in the same physical space to learn, grow, and connect. So if you’re looking for fun, exciting, and informative in-person experiences with marketing leaders and industry experts, we’ll have live events happening simultaneously in multiple cities throughout the world (and live-streaming globally).

New York | October 4th at 9:30am EST (3:30pm CEST)

In-Person and Live Stream

Topics Covered

  • Customer Engagement
  • Becoming an Industry Leader
  • Influencing Change
  • Customer Obsession
  • Building Loyalty

Brands & Speakers

  • Replacements, Ltd. — Linh Calhoun, CMO
  • Anthropologie — Elizabeth Preis, CMO
  • Saks Off 5th — Sara Griffin, SVP Marketing
  • Innovasport — Danielle Ríos, Head of Loyalty
  • Columbia — Rainier Evans, eComm Product Manager
  • Estée Lauder — Georgia Walsh, Executive Director of Global Consumer Marketing
  • David Yurman — Rachel Goldflam, VP Marketing & Communications
  • Forrester — Shar VanBoskirk, Vice President, Principal Analyst
  • Emarsys — Joanna Milliken, CEO

The first live event will kick off in New York at the beautiful Condé Nast offices in the World Trade Center building. Linh Calhoun, CMO of Replacements, Ltd., and Joanna Milliken, CEO of Emarsys, will discuss all things customer engagement and how you, as a marketer, have the power to influence change. 

Later, we’ll hear speakers from leading brands Anthropologie (Elizabeth Preis, CMO); Saks Off 5th (Sara Griffin, SVP Marketing); and Innovasport (Danielle Ríos, Head of Loyalty) as they dive deep into the importance of customer obsession and its role in fostering loyalty. After that, Shar VanBoskirk, Vice President and Principal Analyst for Forrester, will break down what it takes to be an effective CMO in today’s world. 

Finally, as an added bonus just for those attending in-person, you’ll get access to a panel featuring brands like Columbia Sportswear, Estée Lauder, and David Yurman.

>>> Click Here to Register for New York

Indianapolis | October 5th at 9:00am EDT (3:00pm CEST)

Live Stream Only

Topics Covered

  • Empowering Marketers
  • Understanding Customer Needs
  • Cross-Channel Marketing
  • Marketing Technology

Brands & Speakers

  • Gibson Guitars
  • Forrester — Rusty Warner, VP Principal Analyst
  • Emarsys — Joanna Milliken, CEO
  • Emarsys — Byron Pitney, CTO
  • Emarsys — Meghann York, Global Head of Product Marketing

On Day 2, we’ll be streaming live from Indianapolis, Indiana, rocking out with Gibson Guitars as we discover how the brand strikes the right chord between CX and revenue.

But first, the day will begin with Forrester VP Principal Analyst Rusty Warner as he reveals the key to customer-obsessed marketing. After that, we’ll have our product keynote session with Emarsys CEO Joanna Milliken, CTO Byron Pitney, and Global Head of Product Marketing Meghann York. You’ll learn exactly how the world-renowned guitar manufacturer engages more customers, provides more satisfying experiences, and drives business results through omnichannel marketing.

>>> Register now to catch the live stream on October 5

London | October 6th at 9:30am EST (3:30pm CEST)

In Person and Live Stream

Topics Covered

  • Innovation 
  • Understanding Your Audience
  • Decision-Making
  • Finding Your Tribe
  • Sustainability

Brands & Speakers

  • SAP — Tom Bird, Head of Customer Engagement GTM 
  • PUMA — Ann Unger, Global Head of Marketing
  • Adaptista — Maria O’Sullivan Abeyratne, Founder & CEO
  • TikTok — Kristina Karassoulis, Head of Luxury Brand Partnerships
  • Kat Maconie — Gracie Irons, Head of Social
  • Elvis & Kresse — Kresse Wessling, Co-Founder
  • Jimmy Choo — Dax Lovegrove, Head of Global Sustainability
  • PANGAIA — Eva Kruse, Group SVP, Global Engagement & Impact

For Day 3 of the event, the festival will have some power-packed sessions coming in live from London. Getting us started will be Tom Bird, Head of Customer Engagement GTM for SAP, to lead us through what innovation looks like in an exceedingly complex world. Then, we’ll hear from Ann Unger, Global Head of Marketing for PUMA, to learn about decision making in a digital world. 

After that, Adaptista (Maria O’Sullivan Abeyratne, Founder & CEO); TikTok (Kristina Karassoulis, Head of Luxury Brand Partnerships); and Kat Maconie (Gracie Irons, Head of Social) will participate in a panel about how brands today can better understand their audiences, connect with them, and build a tribe of devoted customers. 

The live stream will end there, but of course the day will get even sweeter for those attending the London in the flesh — brands Elvis & Kresse (Kresse Wessling, Co-Founder); Jimmy Choo (Dax Lovegrove, Head of Global Sustainability); and PANGAIA (Eva Kruse, Group SVP, Global Engagement & Impact) will join the event for an exclusive in-person panel about services, showmanship, and sustainability. 

>>> Click Here to Register for London

Inspire your strategy, push your performance, and hear from top brands — join the Power to the Marketer Festival.

Register for free!

Paris | October 4th at 13:00 CEST

In-Person Only

Topics Covered

  • Maximizing ROI
  • Customer Loyalty 
  • Deliverability
  • Marketing Technology

Brands & Speakers

  • Eastpara — Gaëlle Dauger, CEO
  • Bad Sender — Jonathan Loriaux, CEO & Founder
  • Meta — Anne Kaminsky, Global Client Partner
  • SAP — Amaury Martin, Solution Director, MidMarket EMEA North, SAP CX

We have plenty in store for those taking part in the Power to the Marketer Festival in Paris. 

The live event will be held at Le Shack, an all-in-one restaurant, cocktail bar, and co-working space with a unique speakeasy style. Here you’ll be able to learn from digital pioneers like Gaëlle Dauger, CEO of Easypara; Jonathan Loriaux, CEO & Founder of Bad Sender; and Anna Kaminsky, Global Client Partner for Meta. 

You can also participate in workshops covering topics like how to generate ROI through customer loyalty, navigating deliverability issues, and how marketers can get the most out of an omnichannel customer engagement solution like Emarsys. 

>>> Click Here to Register for Paris

Sydney | October 6th at 12:30 AEDT 

In-Person Only

Topics Covered

  • Empowering Marketers
  • Understanding Customer Needs
  • Customer Loyalty
  • Marketing Technology

Brands & Speakers

  • Adore Beauty — Miranda Bliss, Head of Loyalty and Retention
  • CUE Clothing Co — Shane Lenton, Chief Information & Digital Officer
  • Oroton — Barry Saunders, Chief Product Officer
  • Mosaic — Michelle Rando, Head of Acquisition & Engagement
  • Lorna Jane — Jenna Lee, Global Digital Marketing Manager
  • Click Frenzy — Head of Marketing and Content

On October 6th, you’ll have the opportunity to join the festival and meet your peers face-to-face in Sydney, Australia at the Museum of Contemporary Art.

The in-person event will start at 12:30 AEDT. For those attending, there will be an exclusive leadership panel to discuss vital concepts like how to empower marketers and how to deliver customers exactly what they want. You’ll also be able to participate in breakout sessions where you’ll dive deep into the nuances of customer loyalty, and you’ll also be able to join a masterclass for getting the most out of the Emarsys platform. 

Plus, as an added bonus, the day will conclude with a VIP boat afterparty on “The Hamptons.”

>>> Click Here to Register for Sydney

Real Marketers, Real Brands, Virtual Sessions

The Power to the Marketer Festival is a truly hybrid festival — so while events will be happening live in person, we’ll also have a host of virtual live sessions featuring real brand marketers from all around the world. During these sessions, you’ll hear compelling stories and inspiring insights to help you build a successful omnichannel marketing strategy, push your marketing performance, and unlock the power of Emarsys customer engagement. 

Here are just a few of the many brands featured in our virtual sessions:

  • Disney Theatrical Group
  • Columbia Sportswear Company
  • Samsonite
  • Savers
  • Beauty Pie
  • Happy Socks
  • Feel Good Contacts
  • Adore Beauty 
  • French Connection
  • Reformation
  • Hobbii

…and many more!

If you’re thinking “so many sessions, not enough time,” don’t worry — you’re covered. All these sessions, and many of the main stage speaker sessions, will be available on-demand for you to enjoy at your leisure. All you need to do is register.

Celebrating Marketers Across the Globe

At Emarsys, our customers are marketers, and we love our customers. That’s why we have such a deep appreciation for the hard work marketers do on a day-to-day basis, especially in today’s world where the challenges they face are greater than ever. 

With the Power to the Marketer Festival, we want to celebrate marketers from around the world. To do that, we knew we needed to make this a truly global event. If you’re near New York, London, Paris, or Sydney, we hope you can join us in-person for this celebration. 

Of course, even if you can’t join in person, you can still enjoy all the amazing stories and content from the festival virtually — live or on-demand — from the comfort of your favorite coffee shop, your living room, your office, or wherever you choose to be. 

To find out more about the Power to the Marketer Festival and to complete your free registration, check out our festival home page

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