How Harnessing Customer Loyalty Helped Booktopia Scale to $200m/year |
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Available On Demand | 50 Minutes |
About This Webinar
This webinar is part of our Retail Talks series — designed to level-up the retail sector by pooling insight directly from practitioners and industry experts, so that you too can apply winning strategies and high performing tactics to grow your business.
How Harnessing Customer Loyalty Helped Booktopia Scale to $200m/year
How did Australia’s leading online book retailer scale to $200m/year during a global pandemic, drive repeat business revenue – and even find the strength to go Public?
They cracked the customer loyalty code.
Last year, Booktopia turned the page on traditional sales strategy, built a dedicated retention team and harnessed the full power of 1st-party data.
The result?
Sustainable, predictable growth.
Join Booktopia’s Chief Marketing Officer Steffen Daleng and CRM Manager Edwin Gan as they discuss:
- Booktopia’s story and its unique loyalty strategy
- Creating enticing cross-channel experiences
- Managing retention programmes across consumer and business verticals
- Their vision for the future and actionable advice for fellow industry professionals
Watch Now!
