LONDON

OCTOBER 6TH | 12:30pm BST

In Association with
Logo Vogue Business

Register with Vogue Business

Ema Pttm Festival 22 Microsite Person London Hero Image 01

Join the Celebration – LIVE and In Person

The Power to the Marketer Festival is a 3-day hybrid event centered around you.
Discover marketing strategies, hear success stories, and get tactical takeaways.
In-person, virtual and on-demand across the globe.

In Association with
Logo Vogue Business Blk

Emarsys is excited to team up with Vogue Business to create world-class in-person events in New York and London during the Power to the Marketer Festival! You’lll hear expert speakers from top brands, including leaders in the retail, luxury, fashion, and beauty industries.

Meet Your Peers in London @ 180 The Strand

Location Feature Image Desktop London

3 more reasons to attend London

Icon Pioneers

Learn from
digital pioneers

You’ll hear how marketers
at top brands succeed in
the real world

Icon Omnichannel

Hear omnichannel
innovation

You’ll discover the channels and
strategies of leading marketers,
now and in the future

Icon Location London

Meet humans
in a stunning location

You’ll connect with like-
minded marketers at
Soho House

Where To Find Us

Located in central London, 180 the Strand is a short walk from landmarks such as Somerset House, yet only 30 mins from London City Airport.

During the festival, you’ll be able to easily go from your room to all the action quickly. And after festival hours, you’ll be able to dine in style at local restaurants.

How to get here
180 Strand
Temple
London
WC2R 1EA
United Kingdom

Open Google Maps

Ema Pttm Festival 22 Microsite Ny Desktop Cta Bg 01

Seats are limited

So let’s get you booked-in!

Ema Pttm Festival 22 Microsite Ny Mobile Cta Bg 01

Seats are
limited

So let’s get you booked-in!

Register with Vogue Business

WHAT’S ON?

In Person Agenda

Virtual worlds. Web3 strategies. Omnichannel optimisation. The age of AI. The extraordinary pace of change across the industry has left consumer expectations higher than ever before.        

If brands want to meet those expectations, they must find savvy new ways to create strong customer connections, cultivate relevance and build brand love to encourage loyalty.

Join your marketing peers in London and learn how to build, launch and scale personalised omnichannel campaigns, cut through the noise of technological advancement and prioritise the best innovations for your business.

13:30-14:15

Registration and Lunch

14:15-14:20

Welcome from Vogue Business

14:20-14:30

Kickoff with Emarsys: Constant Innovation in an Increasingly Complex World

14:30-15:10

Keynote: Decision Making for a Digital World

15:10-15:55

Panel – Finding Your Tribe: Understanding New Audiences and How to Reach Them

15:55-16:15

Coffee Break

16:15-16:50

Panel: Services, Showmanship and Sustainability

16:50-17:00

Wrap-up & Closing

17:00-18:00

Drinks and Networking

WHAT’S ON?

Who’s Speaking

14:20-14:30
Kickoff with Emarys: Constant Innovation in an Increasingly Complex World

More than anyone, marketers know “change is the only constant.” They are also the ones who have a keen eye to what happens to those who don’t keep up. How can marketers use a mix of innovative thinking and smart technology to meet changing customer needs?

Join Tom Bird, Emarsys Head of Customer Engagement GTM as he shares pragmatic advice for marketers under constant pressure to find innovative ways to drive awareness, growth and revenue.

Tom Bird
Tom Bird
Head of Customer Engagement GTM
brand
14:30-15:10
Keynote: Decision Making for a Digital World

In our ever-evolving world of omnichannel experiences, fragmentation and digital advancements, today’s leaders need to be prepared for anything. This makes future planning an essential but complex task.

In this session, PUMA’s Global Head of Marketing, Ann Unger, will share their strategies for success and the pivotal decisions that have helped their business to grow and retain relevance as the impact of digital dynamics becomes more prevalent.

Ann Unger
Ann Unger
Global Head of Marketing
brand
15:10-15:55
Panel – Finding Your Tribe: Understanding New Audiences and How to Reach Them

Building a brand-centric community is a big focus for businesses today, especially with consumers aligning themselves to brands that represent their values. However, attracting a new generation of shoppers without alienating existing customers remains a challenge for brands.

In this interactive Q&A session we’ll discuss how to:

  • Pursue an intergenerational customer strategy
  • Tap into new audience segments
  • Build trust with consumers in new niches

Maria O’Sullivan Abeyratne
Maria O’Sullivan Abeyratne
Founder
brand
Kristina Karassoulis
Kristina Karassoulis
Head of Luxury Brand Partnerships UK, (EMEA) Global Business Solutions
brand
Gracie Irons
Gracie Irons
Head of Social
brand
Zeena Shah
Zeena Shah
Vogue Editor
brand
16:15-16:50
Panel: Services, Showmanship and Sustainability

Sustainability is a huge talking point for brands, but while businesses are busy setting targets and formalising policies, the way progress is communicated to the consumer is often neglected.

New product launches and collaborations receive suitable fanfare, but sustainability announcements are usually dry and corporate. In this session we’ll explore how to introduce omnichannel services that elevate (and celebrate) sustainability efforts.

Dax Lovegrove
Dax Lovegrove
Head of Global Sustainability
brand
Kresse Wessling
Kresse Wessling
Co-Founder
brand
Eva Kruse
Eva Kruse
Group SVP, Global Engagement & Impact
brand
Hector Cassegrain
Hector Cassegrain
MD UK & Ireland
brand