Join the Celebration – LIVE and In Person
The Power to the Marketer Festival is a 3-day hybrid event centered around you.
Discover marketing strategies, hear success stories, and get tactical takeaways.
In-person, virtual and on-demand across the globe.
Meet your peers in Sydney @ Museum of Contemporary Art
3 more reasons to attend Sydney
You’ll hear how marketers
at top brands succeed in
the real world
and leadership sessions
You’ll discover next-level tactics
to help you navigate today’s
in a stunning location
You’ll connect with like-
minded marketers at the
Museum of Contemporary Art
Where To Find Us
Located in the heart of Sydney, on the rooftop of the Museum of Contemporary Art, the Harbourside Room provides a sleek contemporary backdrop to the harbour views.
During the festival, expect to immerse in deep conversations with industry peers, exchange ideas and be prepared to learn from leading brands.
Then join us after the festival, for an exclusive VIP Boat Afterparty across the Harbour.
How to get here
Museum of Contemporary Art Australia
Tallawoladah, Gadigal Country
140 George St | The Rocks
Sydney NSW 2000 | Australia
In Person Agenda
Take advantage of this opportunity to be inspired, build new connections and to elevate your knowledge and performance as a Marketer!
Arrival and Registration
Welcome to Country
Welcome Keynote – Kristyn Wallace, Regional VP, Revenue – APJ, Emarsys
Special Inspirational Keynote: Adore Beauty
Exclusive Leadership Panel: Powering the Marketer: Marketing Innovators Share Rare Insights
Networking & coffee break
Coffee sponsored by Ink IT Solutions & Doughnuts sponsored by Krispy Kreme
Exclusive Leadership Panel: How Can Marketers Break the Barriers to Omnichannel Personalisation?
Move to breakout sessions
Breakout Session 1: Emarsys Platform Mini-Masterclass
Breakout Session 2: Cracking The Loyalty Code – Tips And Tactics From Top Global Brands
Closing Remarks: Kristyn Wallace
VIP Boat Afterparty: Join us on ‘The Hamptons’
Pick-up point: King St Wharf, Darling Harbour
Miranda Bliss shares her experience of joining Adore Beauty during a global pandemic, explains how they redesigned their complex lifecycle program and then launched their first ever loyalty program.
Miranda will explain how they changed the business mindset to value the power of loyalty and retention and how important it was to take the business on that journey. Miranda will also highlight how all these initiatives were powered by research, data, insights and technology.
From Covid to the new normal and beyond. In this frank panel discussion, global marketers weigh in on macro trends affecting the industry. They share insight into an industry in constant flux with a view to empower marketers and inspire hope.
Leaders in Marketing, Mal Chia (Outsourced CMO), Michelle Rando (Mosaic Brands), Barry Saunders (Oroton), and Shane Lenton (CUE) will discuss:
- Innovation in uncertain times
- AI, the metaverse and marketing
- Being sustainable and environmentally conscious
- Future predictions
In this panel session, digital leaders discuss which brands are getting omnichannel personalization right and what can they teach us?
Daniel Hagos, (Emarsys), Negar Mokhtarnia (Pet Circle), Tracy Jones-Harris (Camilla), Ross Bark (Enterprise Wide) and Esti Frischling. (Moveable Ink) will discuss:
- Smart ways of using 1st party data to unlock omnichannel personalisation
- Common barriers and how to break through them
- How to enable personalisation both online and in-store
Creating sophisticated, triggered-based, multi-channel automations may sound like the perfect marketing solution. However, for many marketers, this approach may seem long and arduous. Fortunately, with Emarsys, this is not the case.
In this interactive, use-case based webinar, you will learn from Carole Martin and Ben Transfield how to create real-time, action-based interactions with ease, and how to save time in the process. We will cover the following topics in our 30-minute masterclass:
- The various tools in the Emarsys platform used to create automations and when to use each one.
- How to create event-based automations
- Tactics for rapid program creation
With growing competition, tightening profit margins and ever-increasing consumer expectations, loyalty has never been more important for e-commerce brands.
In this session, loyalty experts Samyin Mequillet, David Palfreeman, Jenna Lee and Mark Salzmaan will discuss:
- The meaning of true loyalty
- Key challenges that today’s brands face
- Proven marketing strategies and best practices
- Important takeaways from the Emarsys Loyalty index
And get complimentary access to the digital part of the festival!