SYDNEY

6 OCTOBER | 12:30 AEDT

Apply Today

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Join the Celebration – LIVE and In Person

The Power to the Marketer Festival is a 3-day hybrid event centered around you.
Discover marketing strategies, hear success stories, and get tactical takeaways.
In-person, virtual and on-demand across the globe.

Meet your peers in Sydney @ Museum of Contemporary Art

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3 more reasons to attend Sydney

Icon Pioneers

Learn from
digital pioneers

You’ll hear how marketers
at top brands succeed in
the real world

Icon Fireside Chat Sydney

Attend masterclass
and leadership sessions

You’ll discover next-level tactics
to help you navigate today’s
marketing challenges

Icon Location Sydney

Meet humans
in a stunning location

You’ll connect with like-
minded marketers at the
Museum of Contemporary Art

Where To Find Us

Located in the heart of Sydney, on the rooftop of the Museum of Contemporary Art, the Harbourside Room provides a sleek contemporary backdrop to the harbour views.

During the festival, expect to immerse in deep conversations with industry peers, exchange ideas and be prepared to learn from leading brands.

Then join us after the festival, for an exclusive VIP Boat Afterparty across the Harbour.

How to get here
Harbourside Room
Museum of Contemporary Art Australia
Tallawoladah, Gadigal Country
140 George St | The Rocks
Sydney NSW 2000 | Australia

Open Google Maps

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Seats are limited

So let’s get you booked-in!

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Seats are
limited

So let’s get you booked-in!

Apply Now

WHAT’S ON?

In Person Agenda

Take advantage of this opportunity to be inspired, build new connections and to elevate your knowledge and performance as a Marketer!

12:30-12:45

Arrival and Registration

12:45-12:55

Welcome to Country

12:55-13:00

Welcome Keynote – Kristyn Wallace, Regional VP, Revenue – APJ, Emarsys

13:00-14:00

Networking Lunch

14:05-14:25

Special Inspirational Keynote: Adore Beauty

14:25 – 14:35

Networking intermission

14:35-15:15

Exclusive Leadership Panel: Powering the Marketer: Marketing Innovators Share Rare Insights

15:15-15:35

Networking & coffee break
Coffee sponsored by Ink IT Solutions & Doughnuts sponsored by Krispy Kreme

15:35 -16:15

Exclusive Leadership Panel: How Can Marketers Break the Barriers to Omnichannel Personalisation?

16:15-16:20

Move to breakout sessions

16:20-16:50

Breakout Session 1: Emarsys Platform Mini-Masterclass
Breakout Session 2: Cracking The Loyalty Code – Tips And Tactics From Top Global Brands

16:50-17:00

Closing Remarks: Kristyn Wallace

18:00-22:00

VIP Boat Afterparty: Join us on ‘The Hamptons’
Pick-up point: King St Wharf, Darling Harbour

WHAT’S ON?

Who’s Speaking

14:05-14:25
Special Inspirational Keynote: How Adore Beauty Launched A Loyalty Program During A Pandemic

Miranda Bliss shares her experience of joining Adore Beauty during a global pandemic, explains how they redesigned their complex lifecycle program and then launched their first ever loyalty program.

Miranda will explain how they changed the business mindset to value the power of loyalty and retention and how important it was to take the business on that journey. Miranda will also highlight how all these initiatives were powered by research, data, insights and technology.

Miranda Bliss
Miranda Bliss
Head of Loyalty and Retention
brand
14:35-15:15
Exclusive Leadership Panel: Powering the Marketer: Marketing Innovators Share Rare Insights

From Covid to the new normal and beyond. In this frank panel discussion, global marketers weigh in on macro trends affecting the industry. They share insight into an industry in constant flux with a view to empower marketers and inspire hope.

Leaders in Marketing, Mal Chia (Outsourced CMO), Michelle Rando (Mosaic Brands), Barry Saunders (Oroton), and Shane Lenton (CUE) will discuss:

  • Innovation in uncertain times
  • AI, the metaverse and marketing
  • Being sustainable and environmentally conscious
  • Future predictions

Thomas Harris
Thomas Harris
Chief Revenue Officer
brand
Mal Chia
Mal Chia
Outsourced CMO & Top 50 in eCommerce
brand
Michelle Rando
Michelle Rando
Head of Acquisition & Engagement
brand
Barry Saunders
Barry Saunders
Chief Product Officer
brand
Shane Lenton
Shane Lenton
Co-Founder & CEO, The Wishlist & Chief Information & Digital Officer
brand
15:35 -16:15
Exclusive Leadership Panel: How Can Marketers Break the Barriers to Omnichannel Personalisation?

In this panel session, digital leaders discuss which brands are getting omnichannel personalization right and what can they teach us?

Daniel Hagos, (Emarsys), Negar Mokhtarnia (Pet Circle), Tracy Jones-Harris (Camilla), Ross Bark (Enterprise Wide) and Esti Frischling. (Moveable Ink) will discuss:

  • Smart ways of using 1st party data to unlock omnichannel personalisation
  • Common barriers and how to break through them
  • How to enable personalisation both online and in-store

Daniel Hagos
Daniel Hagos
RVP Revenue & Managing Director APJ & GC
brand
Negar Mokhtarnia
Negar Mokhtarnia
Director of Product
brand
Ross Bark
Ross Bark
Digital & Online Specialist
brand
Esti Frischling
Esti Frischling
Strategic Account Director
brand
Tracy Jones-Harris
Tracy Jones-Harris
Head of Digital & eCommerce
brand
16:20-16:50
Breakout Session 1: Emarsys Platform Mini-Masterclass

Creating sophisticated, triggered-based, multi-channel automations may sound like the perfect marketing solution. However, for many marketers, this approach may seem long and arduous. Fortunately, with Emarsys, this is not the case.

In this interactive, use-case based webinar, you will learn from Carole Martin and Ben Transfield how to create real-time, action-based interactions with ease, and how to save time in the process. We will cover the following topics in our 30-minute masterclass:

  • The various tools in the Emarsys platform used to create automations and when to use each one.
  • How to create event-based automations
  • Tactics for rapid program creation

Carole Martin
Carole Martin
Strategic & Production Services Director – APJ & GC
brand
Benjamin Transfield
Benjamin Transfield
Training Manager
brand
16:20-16:50
Breakout Session 2: Cracking The Loyalty Code – Tips And Tactics From Top Global Brands

With growing competition, tightening profit margins and ever-increasing consumer expectations, loyalty has never been more important for e-commerce brands.

In this session, loyalty experts Samyin Mequillet, David Palfreeman, Jenna Lee and Mark Salzmaan will discuss:

  • The meaning of true loyalty
  • Key challenges that today’s brands face
  • Proven marketing strategies and best practices
  • Important takeaways from the Emarsys Loyalty index

Samyin Mequillet
Samyin Mequillet
Services Consultant
brand
David Palfreeman
David Palfreeman
CRM & Loyalty Manager
brand
Jenna Lee
Jenna Lee
Global Digital Marketing Manager
brand
Mark Salzmaan
Mark Salzmaan
Head of Marketing and Content
brand
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Apply Today!

And get complimentary access to the digital part of the festival!