We’ve officially entered a new age – one defined by datafication, personalization, virtual worlds, everything-as-a-service, AI, and on-demand immediacy.

Joining us in two weeks at Power to the Marketer (Oct. 4-6) will be five companies at the top of the tech scene who will be digging into these (plus many more) topics. 

Dynamic Yield, Jebbit, Movable Ink, Mention Me, and Accenture will share upcoming shifts, unseen trends, and untapped models that companies are beginning to use to drive growth in new ways.

Here’s a sneak peek at these sessions along with links to register for each. 

Topic #1: Fixing Common Email Personalization Flaws with Machine Learning

If you’re ready to adopt specific machine learning use cases into your email campaigns, this session will deliver.

You might be wondering, “if adopting ML into email is possible, why hasn’t everyone done it yet?” There are three major challenges currently holding the vast majority of marketers back from maximizing the efficacy of their email programs – we’ll be divulging what they are in this info-packed session.

Join Emma from Dynamic Yield and get the easy-to-implement formula to combat these obstacles. 2023 will likely be the year machine learning becomes widely adopted in marketing, and one of those big areas of opportunity is within email campaigns. We’ll explore just how all of this is coming to fruition to equip you with tangible takeaways to make it happen sooner than later. 

Speaker: Emma Furlong, Director of Product Marketing, Dynamic Yield

Time: Oct. 4, 2pm CET | 20 mins

RSVP: Join here

Topic #2: Why the Future of Consumer Engagement is Zero Party Data

We’ve talked a lot about first-party data, but as the death of tracking cookies looms, those who begin to harness what’s being called “zero party” data will have a distinct competitive advantage. What is zero party data and how can it be used in CX? That’s the topic of this info-packed, hour-long session.

Our partner Jebbit will be joined by Samsonite to share how to get ahead of the pack when it comes to using owned customer data. In this session, you’ll get the scoop on how to:

  • Increase retention among their loyal consumer base 
  • Provide a personalized experience based on preferences and behavior
  • Remain well-positioned to drive growth in a cookieless world despite regulatory changes

Samsonite’s story will be in the spotlight as a use case. This one will be ideal for anyone who works with customer data or curates the customer lifecycle.

Speakers: Matt Derda, Director of Customer Marketing, Jebbit with Sarah Fish, Senior Manager, Brand Activation, Samsonite

Time: Oct. 5, 3pm EDT | 60 mins

RSVP: Join here

Topic #3: Getting Personalization Right

Consumers value personalized experiences more highly than ever – and they’re willing to share personal data in order to get them. 

Omnichannel expert Jeriad Zoghby from Accenture joins us to talk personalization and measurement. This will be a crucial session for channel managers and data scientists. 

Join Jeriad to learn guidelines on creating truly personal experiences, collecting personal data, and measuring success.

Speaker: Jeriad Zoghby, Global Lead of Omni-Channel Commerce, Accenture   

Time: Oct. 4, 11:30 EDT | 30 mins

RSVP: Join here

Topic #4: The Keys to Customer-Centric Campaigns

New marketing channels are coming online each year; it’s more important than ever to create consistent experiences wherever customers interact with your brand.  

In this session, Movable Ink will share how to take a truly customer-centric approach to your campaigns. Plus, we’ll cover how to leverage data to generate personalized content at scale across every customer touchpoint.

Screen Shot 2022 09 21 At 12.33.12 Am

Hop in for a quick 20-minute chat with Shannon Cook to learn the best ways to incorporate customer centricity in everything you do.

Speaker: Shannon Cook, Director New Channel Activation, Movable Ink

Time: Oct. 4, 4pm EDT | 20 mins

RSVP: Join here

Topic #5: How to Engineer Customer Engagement That Drives Loyalty

As more brands scale their acquisition approach beyond established channels, referral marketing is quickly becoming a key channel for driving sustainable growth.  

Join Mention Me and learn how to turn your customers (and their friends and family) into your biggest growth engine – all while using first-party referral data to amplify your wider marketing.

Kat Wray will be dropping insights in this quick talk that will be ideal for CX managers, channel marketers and loyalty leaders.

Speaker: Kat Wray, Technology Partnership Manager, Mention Me

Time: Oct. 4, 2:30pm EDT | 20 mins

RSVP: Join here

The Tech Evolution is Coming to Your Doorstep

Power to the Marketer (October 4-6) is the biggest digital marketing event of the year. We’re bringing together all the top retail leaders and marketing experts from around the world and all sessions will be streamed virtually so you can tap in when it’s best for you. We’ll also be hosting VIP in-person workshops in NYC, Paris, London, Berlin and Sydney. Space is filling up fast so RSVP now if you haven’t done so. We’ll see you there soon.

Handpicked Related Content: