Customer Loyalty
Proactively engage customers and keep them coming back with personalized loyalty programs
Supercharge omnichannel customer engagement and increase lifetime value with SAP Emarsys’ native loyalty capabilities.
Build brand loyalty across every customer interaction
Launch personalized omnichannel loyalty experiences that reward, retain, and nurture repeat customers, all from a single platform. Enhance customer journeys by incorporating loyalty programs structured on different tiers and statuses. Incentivize existing customers based on their purchases or interactions and measure the revenue impact of loyalty programs.
Create personalized loyalty programs that drive customer lifetime value
Accelerate time to value with a natively integrated solution for seamless functionality
Measure the revenue impact between loyal and non-loyal customers
Increase CLTV with integrated loyalty data and use cases
Activate loyalty-specific omnichannel campaigns to drive repeat purchases and retain more of your customer base. Enhance your marketing campaigns with drag-and-drop personalized loyalty content based on your connected data — customer tier status, points, offers, rewards, and more — for highly engaging communications that convert more customers, more often, and at a higher rate.
Build, activate and manage loyalty programs with ease
Improve the time to value of your loyalty programs by building them from the ground up with ease. Access a variety of loyalty plan and reward types that incentivize actions, not just purchases. Deploy loyalty campaigns at the click of a button with pre-built tactics that drive business outcomes from membership growth to rewards redemption.
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Personalize every moment to increase engagement
Drive conversions and increase retention by providing rewards, benefits, and personalized offers across channels based on customer status or interactions. Deliver highly relevant recommendations and meaningful customer experiences based on your customers’ individual preferences and data-driven insights.
Deliver consistent omnichannel experiences for members
Tailor customer journeys to create more impactful, engaging moments with members across touchpoints. Foster brand advocacy and encourage repeat purchases by segmenting and targeting customers with offers in their preferred channels based on their tier or points status. And stay top of mind with web loyalty wallets or mobile wallet loyalty cards to encourage redemption online or offline.
Orchestrating omnichannel customer journeys
In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty
See how your loyalty efforts drive growth and revenue
View the performance of your loyalty campaigns with out-of-the-box dashboards to identify trends and measure results against overall objectives. Monitor program performance for loyalty member enrollment, rewards redemption, revenue impact, and more, at a glance.
Adapt to your loyalty needs with a composable solution
Leverage the extensibility of the SAP Emarsys platform to accelerate your loyalty strategies with best-in-class partner solutions such as Mention Me. Grow customer lifetime value with advocacy data and insights to engage brand advocates and unlock acquisition through referrals. Scale enterprise loyalty programs with Annex Cloud’s robust loyalty management, tracking, incentive, and engagement capabilities.
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Customer stories
Connecting the online-to-offline experience and driving long-term growth with loyalty
Hear their story
Learn more about how our customer loyalty capabilities fit into our wider customer engagement platform
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AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
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Frequently Asked Questions
A customer loyalty solution increases ROI by encouraging repeat purchases through targeted rewards and engagement strategies. By integrating loyalty programs within customer engagement strategies, brands can reduce churn and maximize the lifetime value of each customer, resulting in more efficient marketing spend and stronger revenue growth.
Yes, SAP Emarsys enables full integration of loyalty programs across email, SMS, mobile channels, and web. This omnichannel approach ensures customers receive consistent, timely rewards and messages, leading to a more cohesive and satisfying loyalty experience that increases engagement.
SAP Emarsys supports a range of rewards such as points, tiered benefits, exclusive offers, and early access to products or events. These rewards can be personalized based on customer behavior and preferences, making the loyalty program more effective and aligned with brand goals.
Launching a loyalty program with SAP Emarsys can be quick and efficient. The platform includes pre-built templates and automation capabilities to streamline setup, allowing businesses to go live faster.
The Loyalty Dashboard in SAP Emarsys provides a comprehensive view of your loyalty program’s performance. It tracks key metrics like member growth, engagement, revenue impact, and reward usage. By comparing loyalty members with non-members and analyzing tier-specific data, businesses can continuously refine their strategies to boost program effectiveness.
SAP Emarsys offers pre-built loyalty tactics like onboarding new members, upgrading tiers, alerting users to expiring points, and rewarding behaviors such as website engagement or progressive profiling. These tactics drive member activity and help convert non-members by targeting them with timely, relevant rewards.