Blog - SAP Engagement Cloud

How Leading Brands Are Preparing For The Future Of Autonomous CX

August 5, 2026

Thought Leadership

SAP Connect 2026

Sara Richter CMO

All General Thought Leadership How to Customer Stories Behind the Tech Guides

11 Ways To Win Back The Customers Who Ghosted You

July 27, 2026

General

Middle-aged man working from home at a laptop.

Bastian Hagmaier Global Head of SAP Engagement Cloud Services

5 Reasons Marketers Need ERP Data to Build Impactful Customer Loyalty

July 24, 2026

Actionable Insights, Innovative Perspectives, Thought Leadership

young male in a grocery store using phone to decide on a purchase

Sunny Neely Consumer Products Industry Advisor

The Psychology of Holiday Buying: 5 Principles to Apply This Peak Season

July 23, 2026

Actionable Insights, General

Young Woman walking outside in winter, holding a phone surrounded by holiday lights

Caspar Yuill Customer Experience Consultant, SAP Engagement Cloud

Why Autonomous Marketing Needs Humans At The Helm

July 21, 2026

Actionable Insights

Marketing professional reviewing autonomous marketing campaign data on a tablet in a modern office

Sara Richter CMO

What Marketers Get Wrong About Gen Z

July 17, 2026

Actionable Insights, Innovative Perspectives

Gen Z consumers browsing on mobile—the primary engagement channel most marketers underinvest in

Stephanie Dymott Senior Product Marketing Manager (AI Strategy and GTM) | SAP Engagement Cloud

Customer Retention and Loyalty: Key Differences and Strategies

July 15, 2026

Guides

Person standing outside a clothing store window display

Matthew Gardner Retail Industry Executive Advisor

How Personalization Builds Customer Loyalty

July 13, 2026

Actionable Insights, Customer Stories, Innovative Perspectives

Customer browsing personalized product recommendations on a smartphone

Mikkel Tophoj Services Consultant

Beauty in the AI of the Beholder: How One Brand Transformed B2B and B2C Engagement

July 10, 2026

Customer Stories

Beauty Industry success story with AI feature image

Stephanie Dymott Senior Product Marketing Manager (AI Strategy and GTM) | SAP Engagement Cloud

5 B2C Marketing Trends You Can’t Ignore

July 10, 2026

Actionable Insights, General, Innovative Perspectives

unboxing some clothing on a desk | B2C marketing trends

Mikkel Tophoj Services Consultant