Blog - SAP Engagement Cloud

A Complete Guide to Retention Marketing in 2027

October 30, 2026

Actionable Insights

How to Do Retention Marketing: Female customer unboxing a product with a thank you note.

Mikkel Tophoj Services Consultant

All General Thought Leadership How to Customer Stories Behind the Tech Guides

8 Customer Retention Strategies Backed by 12,000 Consumers

September 1, 2026

Actionable Insights

Millennial female customer browsing a fashion retail store.

Stephanie Dymott Senior Product Marketing Manager (AI Strategy and GTM) | SAP Engagement Cloud

The Line Item That Never Appears on the Quote: Calculating Martech’s Total Cost of Ownership

August 31, 2026

Guides, How to

Total cost of ownership (TCO) featured image

Fernando Pagani Global Head of Solutions

What Is Agentic Marketing, and Are You Ready for It?

August 28, 2026

General

Marketer tapping a tablet screen

Pauline Passley Senior Solution Advisor

What Experienced Implementation Teams Wish More Organizations Knew About Enterprise CX RFPs

August 27, 2026

General, Guides

Blog Featured Enterprise Cx Rfps

Drew Messinger-Michaels Head of Sales, BASE1

SAP Engagement Cloud Q3 2026 Release

August 26, 2026

Behind the Tech, General

Blog Hero En Pr26 Q3

Stefan Wenzel CPO at SAP Engagement Cloud

7 Questions to Ask Before IT Signs off on a New Customer Engagement Solution

August 26, 2026

Behind the Tech

Blog Featured 7 Questions

John Rice Chief Architect, SAP Engagement Cloud

How A Sports Retail Brand Unified Fan Data And Personalized Engagement Across Five Channels

August 24, 2026

Actionable Insights, Customer Stories, General

A sports retail store with a sale sign.

Matthew Gardner Retail Industry Executive Advisor

Holiday Readiness in 2026: Two Experts Share What Marketers Need to Get Right

August 21, 2026

General

5 Questions Every retail marketer should answer before peak season

Stephanie Dymott Senior Product Marketing Manager (AI Strategy and GTM) | SAP Engagement Cloud

How to Build a Re-Engagement Campaign That Brings Customers Back

August 19, 2026

Actionable Insights, How to

30-something female hiker sitting on top of a mountain looking at her phone

Mikkel Tophoj Services Consultant