General Archives - Page 2 of 27 - SAP Engagement Cloud

AI Won’t Save Bad Marketing: 8 Hottest Takes from Mark Ritson

July 28, 2026

General, Innovative Perspectives

Blog Featured Marketing Clinic

Kate DeGroot Senior Manager Global Growth Marketing

11 Ways To Win Back The Customers Who Ghosted You

July 27, 2026

General

Middle-aged man working from home at a laptop.

Bastian Hagmaier Global Head of SAP Engagement Cloud Services

The Psychology of Holiday Buying: 5 Principles to Apply This Peak Season

July 23, 2026

Actionable Insights, General

Young Woman walking outside in winter, holding a phone surrounded by holiday lights

Caspar Yuill Customer Experience Consultant, SAP Engagement Cloud

5 B2C Marketing Trends You Can’t Ignore

July 10, 2026

Actionable Insights, General, Innovative Perspectives

unboxing some clothing on a desk | B2C marketing trends

Mikkel Tophoj Services Consultant

A Complete Guide to Customer Journey Orchestration

July 3, 2026

General

Young heterosexual couple in their 20s-30s looking at a phone together in their home.

Ellie Quacquarelli Strategic Consultant

When AI Can Finally Act: How SAP and Google Are Turning Real Customer Signals into Business Outcomes

June 24, 2026

General

Blog Featured Multi Agent Ai Marketing

Lucas Bergstroem VP of Partnerships

The Power of Influence: How the World’s Leading Premium Car Manufacturer Creates Lifelong Fans

June 22, 2026

General

aerial shot of BMW driving through forest

Megan Hostetler Global Head of Content

5 Personalization Mistakes That Ruin Customer Experience

June 18, 2026

General

5 Personalization Mistakes blog post feature image

Sophia Holy Solutions Advisor Senior Specialist