Bring together data sources across your business and activate them across every channel — personalizing every interaction.
B2C Marketing Automation Platform
Launch integrated B2C campaigns across channels with speed and agility
Our customers use more channels than any other B2C marketing automation platform provider. SAP Emarsys empowers marketers to execute simple, single-channel campaigns, or create sophisticated, cross-channel journeys at scale.
From personalized campaigns to triggering events in real time, easily deploy B2C marketing automations across every channel
Executing omnichannel marketing easily, from within a single B2C marketing automation software, without extensive services engagement and IT resources, is rare. The SAP Emarsys B2C marketing platform makes it easy to integrate data, set up messaging across channels, and deploy personalized campaigns at scale.
Use customer data and AI to power personalized, cross-channel campaigns
Seamlessly connect & automate multiple marketing channels
Deploy best practice, out-the-box automations to help you hit revenue targets
Unlock agile B2C marketing & commerce automation
Through quick and easy setup, SAP Emarsys integrates with all your existing marketing and commerce channels, giving you the ability to rapidly launch omnichannel campaigns, and the agility to change your approach when needed so you can optimize performance.
Orchestrate cross-channel campaigns at scale
With SAP Emarsys, channels are natively built into the B2C marketing platform, which means journey orchestration isn’t about integrating siloed products across the same stack. (But if you want to use a different channel provider, we can easily bring them on, too).
Reach customers in the moments that matter with real-time automated triggers
What are the most critical times to interact with your customers? You decide, and then SAP Emarsys makes it easy to listen for those actions and respond with the right message. Product back in stock? Item dropped in price? Need to win back an at-risk defector? Say “Thank You” for stopping by? In just a few clicks, SAP Emarsys lets you reach customers across any channel before the moment passes you by.
Build B2C automations based on customer lifecycle stage
Start creating engagements that customers remember for all the right reasons. Speak differently to a first-time customer and a customer-for-life. SAP Emarsys combines your historical and real-time customer data, allowing you to create personalized engagements tailored to the customer based on where they are at in their relationship with your brand.
Deploy out-of-the-box tactics to quickly launch campaigns
We’ve worked with thousands of customers to understand what audience segments and channel combinations drive success, and then we built them into our B2C marketing platform so you can get up and running fast. You can also start with the best practice and customize. With integrated personalization across the channels, campaigns are tailored to your customer, no matter how you go about it.
Measure business impact across automated programs and campaigns
Understand how your team’s marketing activities are contributing to business results with SAP Emarsys’s Revenue Analytics. See which automated B2C programs and campaigns have the most significant impact on your customers, and quickly access revenue attribution throughout key areas of the platform, so you’ll always know how your marketing is impacting growth and revenue.
Choose the leading omnichannel marketing automation technology
SAP Emarsys platform is ranked a leader for personalization, cross-channel campaign management and marketing automation.
Hear it from our customers
Leaving linear flows behind and prioritizing customer interactions with dynamic email automations
“We needed to understand customer behavior and the lifecycle stages they were in. We needed to utilize data to drive decisions and priorities instead of going off a gut feeling. And we needed to migrate to a platform that would automate this for us.”
Natalie Peat,
Finance & E-Commerce Manager, ECO. Modern Essentials
Securing 25% revenue growth with consolidated data and automated omnichannel experiences
“Salling Group used their offline purchase data to drive online sales, by using automated audiences when running omnichannel campaigns. This resulted in 25% revenue growth within 5 weeks.”
Jens Pytlich,
Digital Marketing Manager Salling Group
“We wanted to create complex user journeys that are simplified through technology, and SAP Emarsys’ automation platform allows that to happen. I love it.”
Mark Sherwood,
Global Head of CRM, Bulk
Learn more about how omnichannel marketing automation fits into our wider customer engagement platform
DISCOVER MORE
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across any of your channels.
Execute simple, single-channel campaigns, or create sophisticated, cross-channel journeys at scale.
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Segment contacts by lifecycle, deploy specific tactics to accelerate customers from first purchase to loyalty, and view lifecycle reporting — all from within a single platform.
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels — without the need for a dedicated data team.
Align your strategy to pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy.
Accelerate business outcomes with world-class integrated solutions to unify data, personalize campaigns and drive growth.
Why is SAP Emarsys the platform trusted by 1500+ companies worldwide?
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