Integrated omnichannel automation
Simplifies cross-channel execution and streamlines marketing operations to optimize the entire customer experience – not just individual channels.
Automation highlights
Integrated real-time messaging
Create and deploy real-time messages using smart triggers that factor in customer responses. Customize how to treat each outcome to enhance the customer experience and drive conversions – all in the same location.
Instantly deployable Tactics
Emarsys Tactics are complete automation workflows based on proven, top-performing industry practices. Tactics are end-to-end journeys complete with triggers, segments, personalization, and even inspirational campaigns to get you up and running.
Leverage web and app-based triggers
Easily add an engagement layer to your website or app and use visitor behavior as triggers for automated marketing campaigns (no IT support needed). Let the automation platform personalize the customer journey using the most up-to-date behavioral data from your unified profile, enriched by web and mobile activities.
End-to-end journey automation
Configure customer journeys for any scenario from a single hub and easily add channels or branches to nurture and optimize engagement.
Our flexible workspace lets you easily clone existing campaigns to use as starting points and effortlessly improves both productivity and results.
AI optimized delivery scheduling
Send Time Optimization goes far beyond automatic scheduling. It makes delivery relevant to each individual contact so they receive content when they’re most receptive. With a single switch you can enjoy improved opens, clicks, and conversion rates, regardless if it’s for ad-hoc or fully-automated programs.
Platform key capabilities
Customer Data Platform
Industry-specific Solutions
Personalization
Delivers true 1:1 customer personalization across all channels and devices.
Marketer-friendly AI
Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization.
Omnichannel Automation
Simplifies cross-channel execution and streamlines marketing operations to optimize the entire customer experience.
Reporting & Analytics
Measurable business results that drive predictable and profitable growth.
Channels
Deliver true 1:1 personalized omnichannel experiences.
Email | Social | Mobile | Web | Direct Mail
Integrations
Leveraging an open architecture and API to drive more intelligent omnichannel engagement.
