Integrated omnichannel automation

Simplifies cross-channel execution and streamlines marketing operations to optimize the entire customer experience – not just individual channels.

Automation highlights

Emarsys Marketing Automation Real Time Messaging

Integrated real-time messaging

Create and deploy real-time messages using smart triggers that factor in customer responses. Customize how to treat each outcome to enhance the customer experience and drive conversions – all in the same location.

Instantly deployable Tactics

Emarsys Tactics are complete automation workflows based on proven, top-performing industry practices. Tactics are end-to-end journeys complete with triggers, segments, personalization, and even inspirational campaigns to get you up and running.

Emarsys Marketing Automation Tactics
Emarsys Automation Web and App Based Triggers

Leverage web and app-based triggers

Easily add an engagement layer to your website or app and use visitor behavior as triggers for automated marketing campaigns (no IT support needed). Let the automation platform personalize the customer journey using the most up-to-date behavioral data from your unified profile, enriched by web and mobile activities.

End-to-end journey automation

Configure customer journeys for any scenario from a single hub and easily add channels or branches to nurture and optimize engagement.

Our flexible workspace lets you easily clone existing campaigns to use as starting points and effortlessly improves both productivity and results.

Emarsys End to End Journey Optimization
Emarsys AI Optimized Delivery Scheduling

AI optimized delivery scheduling

Send Time Optimization goes far beyond automatic scheduling. It makes delivery relevant to each individual contact so they receive content when they’re most receptive. With a single switch you can enjoy improved opens, clicks, and conversion rates, regardless if it’s for ad-hoc or fully-automated programs.

Platform key capabilities

Customer Data Platform
Eliminates silos and unifies customer data through an open architecture and API.
Industry-specific Solutions​
Industry-specific analytics and use cases built into the platform.

Delivers true 1:1 customer personalization across all channels and devices.

Marketer-friendly AI

Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization.

Omnichannel Automation

Simplifies cross-channel execution and streamlines marketing operations to optimize the entire customer experience.

Reporting & Analytics​

Measurable business results that drive predictable and profitable growth.


Deliver true 1:1 personalized omnichannel experiences.

Email | Social | Mobile | Web | Direct Mail


Leveraging an open architecture and API to drive more intelligent omnichannel engagement.

Deliver the predictable, profitable outcomes that your business demands