Integrated omnichannel automation
Simplifies cross-channel execution and streamlines marketing operations to optimize the entire customer experience – not just individual channels.
Automation highlights
1:1 personalized marketing in real-time
Drive conversions with 1:1 personalized messages delivered at the right moment to all of your customers, through any channel. Target individual customers in real-time using contextual data without relying on your IT department.
Leverage and process data in real time, empowering your marketing team to switch from targeting segments to targeting individual customers.
"The Emarsys Interactions offers Tipico a platform that matches the customer-centric nature of our sports betting business. We can leverage its architecture and intuitive user-interface to achieve a fast time-to-market, with personalised customer journeys across all integrated communication channels in Emarsys. Being able to use real-time event data in combination with historical data points to calibrate our decision making in customer journeys is of great benefit to us. This allows the operational teams to react quickly to results and to setup A/B tests with ease. At the end of the day it brings us a big step closer to target our customers at the right time and on the right channel in a highly segmented approach".
Thomas Allendoerfer
Product ManagerCustomer-centric personalization embedded in all automations
AI optimized delivery scheduling
Personalization is not only about content, but also about the timing of each message. Make sure your message reaches your customer when they are most receptive.
Send Time Optimization continuously calculates the optimal time to send each message. This AI-powered option – activated with a toggle – has increased engagement rates by 10% in a 6-month period, and led to a 3.76% uptake in revenue.
Instantly deployable use cases
Emarsys Tactics are complete automation workflows based on proven, top-performing industry use cases. Tactics are end-to-end journeys that include triggers, segments, personalization, and even inspirational campaigns to get you up and running.
Crowdsourced from leading brands, Tactics are optimized for specific business outcomes and are ready to deploy across any channel.
End-to-end journey automation for custom strategies
Emarsys Automation has been built to accelerate time-to-value. First, by empowering marketers to seamlessly manage omnichannel communication from one platform. Second, by automating A/B testing and AI-led optimization to increase engagement and drive conversions across multiple channels.
Advanced customer journeys are configured for any scenario from a single interface. Channels can be easily added to nurture and optimize engagement.
Extensive campaign-level reporting
Platform key capabilities
Customer Data Platform
Industry-specific Solutions
Personalization
Delivers true 1:1 customer personalization across all channels and devices.
Marketer-friendly AI
Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization.
Omnichannel Automation
Simplifies cross-channel execution and streamlines marketing operations to optimize the entire customer experience.
Reporting & Analytics
Measurable business results that drive predictable and profitable growth.
Channels
Deliver true 1:1 personalized omnichannel experiences.
Email | Social | Mobile | Web | Direct Mail
Integrations
Leveraging an open architecture and API to drive more intelligent omnichannel engagement.
