We are thrilled to announce the latest G2 recognition and achievements of SAP Emarsys’s efforts, highlighted in the G2 Winter 2025 Report. Our commitment to empowering brands with cutting-edge marketing technology has once again positioned us as a Leader in key categories that matter most to our customers. We couldn’t have done it without customer insight and support.
G2 Winter 2025 Key Takeaways
Emarsys Named as Leader in 12 Categories
Emarsys has been recognized as a Leader in the following areas:
- Location-Based Marketing
- Marketing Automation
- Customer Journey Analytics
- E-Commerce
- Personalization Engines
- Transactional Email
- SMS Marketing
- Digital Experience Platforms (DXP)
- E-Commerce Personalization
- Loyalty Management
These accolades underscore the breadth and depth of our platform’s capabilities across diverse industries and marketing strategies.
Expanding our Presence
In the Winter 2025 report, Emarsys achieved several significant milestones:
- Ranked in over 324 reports, earning 42 badges — 31 of which are Leader badges.
- Introduced in 1 new report, resulting in an additional Leader badge.
- Recognized as a Leader across Enterprise, Mid-Market, and Small Business segments, showcasing our ability to serve businesses of all sizes.
Additionally, we ranked highest globally in:
- Location-Based Marketing
- Loyalty Management
These global rankings highlight our innovative solutions in geotargeting and customer loyalty programs, key areas of focus for brands looking to enhance customer engagement. And we don’t just rest on our laurels here at Emarsys. Read about the ways in which our platform grows and evolves to meet customer needs.
Spotlight on Our Core Strengths
Location-Based Marketing
To qualify as a leader in this category, solutions must:
- Identify prospects or customers within a specified geolocation using technologies like geofencing, Wi-Fi, and BLE beacons.
- Provide tools for delivering automated messages based on geolocation.
- Analyze the performance of location-based marketing campaigns.
In the G2 Winter 2025 Report, it is clear that Emarsys excels in delivering location-specific insights and enabling brands to execute highly targeted campaigns with precision and ease.
Loyalty Management
To stand out in Loyalty Management, platforms must:
- Help businesses manage and optimize customer loyalty programs.
- Track customer behavior effectively.
- Reward customer loyalty to maximize engagement.
Emarsys continues to set the benchmark in loyalty management, helping brands foster deeper connections with their customers.
Americas: A Market Leader
The Americas remain a stronghold for Emarsys, where our solutions have consistently demonstrated market leadership. We are proud to be a trusted partner for brands seeking to scale their marketing efforts and drive personalized customer experiences.
Customer Feedback: Why Our Users Love Emarsys
Our customers continue to drive our mission and inspire innovation. Here’s what they had to say:
“You have plenty of tactical and strategic options to apply on the platform. Also, CS team and Support team are the best!”
This kind of feedback reaffirms our dedication to providing not only a robust platform but also unparalleled customer support.
Looking Ahead
As we step into 2025, we are energized by the momentum these recognitions provide. Our focus remains on empowering businesses to deliver personalized, scalable, and impactful marketing campaigns. Thank you to our customers, partners, and team members who make these achievements possible.
Ready to experience the Emarsys difference? Book a demo to learn more about how we can help you achieve your marketing goals in the new year.
Let’s make 2025 our most successful year yet — together!
About the author
SAP Emarsys, an SAP company, is the omnichannel customer engagement platform that empowers marketers to build, launch, and scale personalized, cross-channel campaigns that drives business outcomes. We partner with more than 1,500 companies, from global enterprises to fast-moving mid-market brands across industries. SAP Emarsys is purpose-built to give more power to marketers so they can accelerate time to value, deliver more real-time 1:1 omnichannel experiences, succeeded with proven guidance, and produce measurable results that drive predictable and profitable growth.
