”Personalization remains a priority for marketers. Relevant and timely messaging is key to educating customers, building consideration and boosting conversions.“
– 2023 Gartner® Magic Quadrant™ for Personalization Engines
How We Lead in Personalization
SAP Emarsys enables brands to deliver relevant 1:1 experiences that create meaningful connections with customers and increase retention, loyalty, and revenue:
- AI-powered customer engagement: SAP Emarsys empowers marketers with AI-driven predictive segmentation to identify priority customer segments and target them with highly relevant, personalized messages in real time.
- Personalized omnichannel journeys that scale: Pre-built tactics, drag-and-drop personalization tokens, and an intuitive UI make it easy for marketers to quickly orchestrate and trigger 1:1 journeys across all channels, at scale.
- Analytics & reporting for measurable impact: AI-powered analytics and reporting allow marketers to unlock business opportunities and measure their revenue impact at the campaign, channel, and audience level.
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Here’s what our customers had to say about our personalization.
”Using the technology that we get from Emarsys […] we’re able to see the customers that we’re talking to, what they’re browsing, what they’re interested in, and we can use that data and that technology to make sure what we’re sending them is hyper targeted and really relevant and personalized to them “
Senior Manager CRM, PUMA Europe
Get More from Your Omnichannel Personalization
To satisfy today’s customers, simply personalizing on multiple channels won’t cut it — you need to provide seamless, consistent experiences across all channels.
See our omnichannel marketing hub page for resources and strategies to help you deliver more 1:1 engagements that build customer loyalty, increase lifetime value, and drive growth and revenue.
*SAP was recognized as Emarsys until 2020
About Gartner ResearchGartner, Magic Quadrant for Personalization Engines, Jason McNellis, Ant Duffin, Joseph Enever, Alex De Fursac Gash, 6 Sept 2023
Gartner, Critical Capabilities for Personalization Engines, Jason McNellis, Ant Duffin, Joseph Enever, Alex De Fursac Gash, 6 Sept 2023
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