B2C Marketing Automation Platform

Launch integrated B2C campaigns across channels with speed and agility

Our customers use more channels than any other B2C marketing automation platform provider. Emarsys empowers marketers to execute simple, single-channel campaigns, or create sophisticated, cross-channel journeys at scale.

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Hero Automation

From personalized campaigns to triggering events in real time, easily deploy B2C marketing automations across every channel

Executing omnichannel marketing easily, from within a single B2C marketing automation software, without extensive services engagement and IT resources, is rare. The Emarsys B2C marketing platform makes it easy to integrate data, set up messaging across channels, and deploy personalized campaigns at scale.

Use customer data and AI to power personalized, cross-channel campaigns
Seamlessly connect & automate multiple marketing channels
Deploy best practice, out-the-box automations to help you hit revenue targets

Unlock agile B2C marketing & commerce automation

Through quick and easy setup, Emarsys integrates with all your existing marketing and commerce channels, giving you the ability to rapidly launch omnichannel campaigns, and the agility to change your approach when needed so you can optimize performance.

01 Automation Unlock Agile Marketing And Commerce Automation

Orchestrate cross-channel campaigns at scale

With Emarsys, channels are natively built into the B2C marketing platform, which means journey orchestration isn’t about integrating siloed products across the same stack. (But if you want to use a different channel provider, we can easily bring them on, too).

02 Automation Orchestrate Cross Channel Campaigns At Scale

Reach customers in the moments that matter with real-time automated triggers

What are the most critical times to interact with your customers? You decide, and then Emarsys makes it easy to listen for those actions and respond with the right message. Product back in stock? Item dropped in price? Need to win back an at-risk defector? Say “Thank You” for stopping by? In just a few clicks, Emarsys lets you reach customers across any channel before the moment passes you by.

03 Automation Reach Customers In The Moments That Matter With Real Time Automated Triggers

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Build B2C automations based on customer lifecycle stage

Start creating engagements that customers remember for all the right reasons. Speak differently to a first-time customer and a customer-for-life. Emarsys combines your historical and real-time customer data, allowing you to create personalized engagements tailored to the customer based on where they are at in their relationship with your brand.

04 Automation Build Automations Based On Customer Lifecycle Stage

Deploy out-of-the-box tactics to quickly launch campaigns

We’ve worked with thousands of customers to understand what audience segments and channel combinations drive success, and then we built them into our B2C marketing platform so you can get up and running fast. You can also start with the best practice and customize. With integrated personalization across the channels, campaigns are tailored to your customer, no matter how you go about it.

05 Automation Deploy Out Of The Box Tactics To Quickly Launch Campaigns

Measure business impact across automated programs and campaigns

Understand how your team’s marketing activities are contributing to business results with Emarsys’s Revenue Analytics. See which automated B2C programs and campaigns have the most significant impact on your customers, and quickly access revenue attribution throughout key areas of the platform, so you’ll always know how your marketing is impacting growth and revenue.

06 Automation Measure Business Impact Across Automated Programs And Campaigns

Choose the leading omnichannel marketing automation technology

Emarsys platform is ranked a leader for personalization, cross-channel campaign management and marketing automation.

Hear it from our customers

Leaving linear flows behind and prioritizing customer interactions with dynamic email automations

Hear their story

“We needed to understand customer behavior and the lifecycle stages they were in. We needed to utilize data to drive decisions and priorities instead of going off a gut feeling. And we needed to migrate to a platform that would automate this for us.”

Natalie Peat,
Natalie Peat, Finance & E-Commerce Manager, ECO. Modern Essentials

Securing 25% revenue growth with consolidated data and automated omnichannel experiences

Hear their story

“Salling Group used their offline purchase data to drive online sales, by using automated audiences when running omnichannel campaigns. This resulted in 25% revenue growth within 5 weeks.”

Jens Pytlich,
Jens Pytlich, Digital Marketing Manager Salling Group

Using automations to engage 1.5 million customers 1:1 — with a 70% retention rate.

Hear their story

“We wanted to create complex user journeys that are simplified through technology, and Emarsys’ automation platform allows that to happen. I love it.”

Mark Sherwood,
Mark Sherwood, Global Head of CRM, Bulk

Learn more about how omnichannel marketing automation fits into our wider customer engagement platform


Customer Lifecycle Exported

Customer Lifecycle Management

Segment contacts by lifecycle, deploy specific tactics to accelerate customers from first purchase to loyalty, and view lifecycle reporting — all from within a single platform.

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Intelligence Analytics Exported

Intelligence & Analytics

Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels — without the need for a dedicated data team.

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Strategies Tactics Exported

Strategies & Tactics

Align your strategy to pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy.

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Why is Emarsys the platform trusted by 1500+ companies worldwide?
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