Omnichannel Customer Engagement Platform for
e-Commerce
Convert more visitors, more often, at higher value
Grow online and mobile sales by engaging with shoppers wherever they are. Execute campaigns based on a more connected view of customer, business, and marketing performance.
The omnichannel marketing platform of choice for e-commerce brands worldwide
Personalize the customer journey across any touchpoint, from online to in-store and back
Break down data silos and connect your customer, sales, and product data.
Turn web store browsers into multi-channel buyers
Build authentic customer relationships with an effective loyalty strategy
Unify data to fuel dynamic segments
Access the limitless possibilities of fully integrated data. Easily connect your customer data with customer behavior, purchase inventory, SKU, and sales data to build better relationships from the start. This allows you to create segments that power personalization and use past behavior and real-time data to automatically group shoppers by lifecycle stage, or their likelihood to engage, churn, or convert.
Maximize ROI with AI-powered marketing automations
Grow a database of engaged, high-value shoppers and dramatically improve time to value with pre-built, AI-powered marketing automations. From abandoned cart to customer churn, SAP Emarsys identifies key growth opportunities and helps you capitalize on them fast, with easy-to-use strategies that can be executed in a single click.
Explore SAP Emarsys features, use cases + more
Deliver transactional engagements at scale
Easily integrate SAP Emarsys across email, web, mobile, ads, and direct mail, and gain the agility you need to deliver effective transactional campaigns and keep up with supply chain dependencies. Keep shoppers shopping with fast password reset messages, reduce customer support enquiries with SMS shipping updates, and build anticipation with order confirmation and post-purchase emails at scale.
Drive loyalty with cross-channel personalization
From online to mobile, create engaging, personalized cross-channel customer interactions that turn first-time shoppers into loyal, repeat buyers. SAP Emarsys gives you the power to quickly build sophisticated 1:1 personalized cross-channels journeys within a single, easy-to-use platform, all with less IT reliance.
Orchestrating omnichannel customer journeys
In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty
Uncover the revenue and ROI impact of refunds
If a VIP customer returns everything they buy, are they really a VIP customer? SAP Emarsys is the only customer engagement platform that unlocks your cross-channel returns data by lifecycle status, giving marketers a true view of return on investment, customer lifetime value, and overall marketing success.
See the revenue impact of marketing campaigns
Confidently demonstrate the impact of your marketing efforts on key business outcomes. SAP Emarsys helps marketers get a focused line of sight into revenue performance, customer acquisition, purchase frequency, average order value, first purchase, retention, loyalty, and more – all from a single platform.
Accelerate time to value with e-commerce Strategies and Tactics
Our crowd-sourced knowledge is built into the platform. Choose from 100+ prebuilt tactics to quickly deploy personalized campaigns at scale.
Abandoned browse (top selling category)
Follow up a website browse of a top selling category, where no purchase was made and no items were added to the cart.
Abandoned cart
Follow up a visit to your website where items were added to the cart but no purchase was made.
Lead re-engagement
Drive inactive leads to their first purchase.
Progressive profiling
Capture data from your customers by keeping them engaged over time.
Winback defecting customers
Catch defecting customers before they become inactive and drive them to another purchase.
Wishlist price drop
Alert your customers that some of the products they put on their wishlist have gone on sale.
Enhance customer data (Loyalty)
Ask for further CRM data (i.e., date of birth) to ensure better personalization and give an incentive in return.
Points about to expire (Loyalty)
Let members know when they have points which are about to expire. Encourage them to use their points.
Convert active buyers
Identify the active buyers who are likely to purchase more frequently and make them your most valuable customers.
Hear it from our customers
Customer stories
Amplifying Customer Relationships: How Gibson Drives Engagement by Rocking Omnichannel
Hear their story
Using SAP Emarsys Tactics to engage contacts across email, social ads, web push and mobile app
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Creating 40+ automations to streamline manual tasks and win back 15% of churning customers
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Balancing automation with human-led marketing to create an award-winning CRM strategy
Hear their story
More on e-commerce marketing
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Frequently Asked Questions
An e-commerce personalization platform helps brands deliver tailored experiences using real-time engagement, behavioral, and transactional customer data. SAP Emarsys empowers retailers to build dynamic customer segments, activate personalized offers and loyalty incentives, and scale AI-driven automations that boost conversion and customer lifetime value.
An omnichannel e-commerce platform like SAP Emarsys connects customer touchpoints across every channel — online, mobile, email, ads, and in-store. With connected customer data, businesses can engage customers with timely, personalized engagements, reduce churn, and improve conversion by delivering consistent experiences at every touchpoint
SAP Emarsys is built to help e-commerce brands grow fast, with less complexity. By unifying customer, sales, and product data, marketers can launch, optimize, and scale personalized campaings that drive revenue and loyalty. With prebuilt, AI-powered marketing automations built specifically for e-commerce businesses, teams can easily launch campaigns such as abandoned cart recovery, lead re-engagement, and loyalty promotions, all while tracking real-time revenue impact and customer lifetime value.
Yes. SAP Emarsys helps reduce car abandonment with automated, timely personalized messages, via email or push notifications, when a shopper leaves their cart without purchasing. By leveraging behavioral data and flexible timeframes, brands can re-engage shoppers with relevant content or incentives, effectively recovering lost revenue.
SAP Emarsys enables businesses to automate delivery updates across channels like SMS, email, and conversational channels like WhatsApp. Customers can receive real-time, personalized notifications on order shipments, deliveries, or delays, enhancing the post-purchase experience and reducing customer service inquiries.
With SAP Emarsys, businesses can automate real-time notifications across the customer lifecycle - from purchase confirmations, promo code usage, and loyalty redemptions to back-in-stock alerts, coupon reminders, and delivery updates. These timely communications keep customers informed and engaged, fostering long-term loyalty and repeat purchases.
SAP Emarsys connects campaign performance directly to revenue outcomes—resulting in reliable data and metrics around marketing ROI. Key metrics such as customer acquisition, purchase frequency, average order value (AOV), customer lifetime value (CLTV), and retention, are tracked across both online and offline channels. With built-in analytics and attribution, marketers can see exactly how each campaign influences sales and customer behavior. This enables data-driven decisions, smarter budget allocation, and continuous optimization to maximize return on investment.