Smarter Loyalty Starts Here

Dive into our Loyalty Hub for insights, strategies, and real-world use cases you need to scale personalized, AI-driven loyalty that grows customer relationships.

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We are working on improving the shopping experience and growing loyalty for our consumers. We're working on what's next and how to bring this to life. I'm Gregoire Baret. I'm a VP in charge of digital product and experience. We're trying to bring a service excellence to our consumers and we need to make sure we meet their expectations. So some of the key solutions from SAP we’re using. They're really critical to our digital system because they're connecting together digital transaction CRM and inventory. And on top of this, we do have a cloud-based approach which is really helping us being stronger in terms of security. In term of scalability. Some of the key use case leveraging SAP Commerce Cloud would be around product discovery and especially the listing page and the product page where we do affirm multiple services to ease filtering to present some key options to get the right product to connect with inventory and availability. And we do focus a lot on mobile and social to inject some social content on these critical spots. In fact, composable approach is critical for us because this is giving us the modularity we need to act fast on specific components and to keep up with consumer's expectations. We do have a headless approach which means the frontends and the backends are decoupled. So we can be very targeted in the way we act and focus on specific component in a very independent and flexible manner. This is critical for us because we have tons of different applications. We need them to work all together as one unified and living system. We do aim for like a data of quality and accessible data 'cause we need to leverage altogether products, inventory, CRM and transactional information to bring the right level of service. And one of these service will be to leverage it for specific AI-based services. Some that are visible, like recommendations to guide consumers through their segmentation through their navigation, through clickstream and some that are more invisible more related to demand forecasting or to inventory optimization or allocation optimization. All of this is key for us to bring the right level of relevant service for consumers. And thanks to this collaboration I believe you can walk the talk in delivering what the consumer's expecting the most.