Personalization
Personalize every interaction with AI and real-time data
Our Personalization Engine increases engagement and conversion by delivering sophisticated, personalized campaigns across channels.
Engage each customer and drive ROI across campaigns with intelligent personalization
At its heart, personalization is about data and creating trusted relationships. It’s about listening to the customer, learning their behaviors, and using that knowledge to deliver messages they want to receive, when they want to receive it. When omnichannel personalization builds trusted, loyal relationships, we — as marketers — win.
Deliver personalized experiences across the customer journey
Use AI to identify priority customer segments and personalize messaging at scale
Maximize return on marketing campaigns
Activate first-party data
Unify demographic, sales, support and behavioural first-party data to better understand each customer. Build rich customer profiles that allow you to engage customers with relevant content.
Personalize engagements everywhere with ease
Use AI and real-time data to personalize moments across the customer journey. Save time and effort by only building personalized content once, applying it across every channel, and customizing it using drag-and-drop tokens.
Engage customers with recommendations that drive revenue
Using product affinity, channels, and purchase predictions, SAP Emarsys AI recommends products, content and offers tailored to individual customers, while maintaining consistency across multiple channels.
Use predictive real-time segmentation to power personalization
Build segments using AI algorithms that predict what customers are likely to do next based on past behavior. Personalize content based on your customers’ engagement levels, target contacts based on their expected reactions to your digital campaigns or differentiate leads most likely to convert from those who will possibly go cold.
Orchestrating omnichannel customer journeys
In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty
Measure the impact of your personalization efforts
SAP Emarsys shows the revenue impact of personalization by consolidating all your data streams, channels, and campaigns within a single platform. See how your personalization efforts affect customer lifetime value, repeat purchase, average order value and more.
Hear it from our customers
Customer stories
Learn more about how personalization fits into our wider customer engagement platform
Discover more
AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
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