Personalization Engine

Reaching the person behind the message

Understand what your customer wants and needs, then deliver sophisticated, personalized campaigns across channels in real time.

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Be customer-first with intelligent personalization

At its heart, personalization is about people and creating trusted relationships. It’s about listening to the customer, learning their behaviors, and using that knowledge to deliver messages they want to receive, when they want to receive it. When personalization builds trusted, loyal relationships, we — as marketers — win.

Achieving true 1:1 personalization comes down to data and your ability to unify it, understand it, and act on it with the power of AI

Deliver individualized content across channels, when customers want to receive it

Use AI to identify priority customer segments and message them in the right way

Measure the revenue impact of personalization down to the channel and campaign level

See the beauty of first-party data

Build deeper relationships with your customers by turning data-backed insights into personalized cross-channel engagements. By unifying first-party data — including demographics, sales, support calls and behaviors — you can better understand each customer and build a rich customer profile that allows you to engage them with relevant content in the moments that matter most.

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Personalize everywhere with ease

Our Integrated Data Layer powers personalization by enriching customer data with AI-driven insights. Our tools allow you to turn insights into action by personalizing your channels. Save time and effort by only building personalized content once, applying it across every channel, and customizing it using drag-and-drop tokens.

Deliver personalized product recommendations that drive revenue

Our personalization platform combines historical and real-time data to build a true view of every customer. Using visual affinity, channels, and purchase predictions, Emarsys recommends products tailored to individual customers, while maintaining consistency across multiple channels.

Personalization remains a priority for digital marketing leaders. Relevant and timely messaging is key to educating customers, minimizing friction, and building confidence in brand interactions.

– Emarsys a leader again in the Gartner Magic Quadrant for Personalization Engines

Use predictive real-time segmentation to power personalization

Build segments using AI algorithms that predict what customers are likely to do next based on past behavior. Personalize email subject lines or content based on your customers’ engagement levels, target contacts based on their expected reactions to your web campaigns, or differentiate leads most likely to convert from those who will possibly go cold.

See the impact of your personalization efforts across channels

Measuring the impact of personalization when you’re running multiple campaigns across multiple channels gets complicated fast. Emarsys shows the revenue impact of personalization by consolidating all your data streams, channels, and campaigns within a single platform.

See Emarsys for yourself in just 3 minutes

Discover why thousands of marketers trust the Emarsys personalization engine to drive customer engagement and accelerate business outcomes.

Watch Emarsys in action

Hear it from our customers

Driving loyalty, revenue, and margins with personalized post-purchase and lifecycle campaigns

Hear their story

“Using data and personalization, Emarsys enables us to keep our customers at the heart of everything we do, powering vital lifecycle and loyalty campaigns that drive conversions, retention, and relevancy.”

Catriona Woodward, Head of Digital Marketing, Pizza Hut

Harnessing the power of actionable AI to reduce customer churn and increase AOV

Hear their story

“What AI did was to tell us when to communicate with those people. [And] having a 1:1 conversation, having that freedom of actually reaching customers in that really great moment in time… has delivered us a lot more revenue.”

Alexandra (Simion) Vancea, Head of Marketing BrandAlley

Driving 200% YoY user growth and doubling US revenue with mobile personalization

Hear their story

“Eventually, no two people who enter [our] bubble should have the exact same experience if they use the product differently… [and] we’re working to have personalized recommendations at all times.”

Nina Pollex, Director of CRM at Babbel

Achieving 5X revenue growth through personalization and Smart Insights

Hear their story

“We worked very closely with Emarsys to build all of our templates and build the logic that meant we could do that at scale… now, a lot of what we do happens in the background.”