Bring together data sources across your business and activate them across every channel — personalizing every interaction.
Personalization Engine
Reaching the person behind the message
Our personalization engine delivers sophisticated, personalized campaigns across channels in real time based on what your customer wants and needs.
Be customer-first with an intelligent personalization engine
At its heart, personalization is about people and creating trusted relationships. It’s about listening to the customer, learning their behaviors, and using that knowledge to deliver messages they want to receive, when they want to receive it. When personalization builds trusted, loyal relationships, we — as marketers — win.
Achieving true 1:1 personalization comes down to data and your ability to unify it, understand it, and act on it with the power of AI
Deliver individualized content across channels, when customers want to receive it
Use AI to identify priority customer segments and message them in the right way
Measure the revenue impact of personalization down to the channel and campaign level
See the beauty of first-party data
Build deeper relationships with your customers by turning data-backed insights into personalized cross-channel engagements. By unifying first-party data — including demographics, sales, support calls and behaviors — you can better understand each customer and build a rich customer profile that allows you to engage them with relevant content in the moments that matter most.
Personalize marketing everywhere with ease
Our Integrated Data Layer powers the personalization engine by enriching customer data with AI-driven insights. Our tools allow you to turn insights into action by personalizing your channels. Save time and effort by only building personalized content once, applying it across every channel, and customizing it using drag-and-drop tokens.
Deliver personalized marketing through product recommendations that drive revenue
Our personalization platform combines historical and real-time data to build a true view of every customer. Using visual affinity, channels, and purchase predictions, Emarsys recommends products tailored to individual customers, while maintaining consistency across multiple channels.
Use predictive real-time segmentation to power personalization
Use our personalization engine to build segments using AI algorithms that predict what customers are likely to do next based on past behavior. Personalize email subject lines or content based on your customers’ engagement levels, target contacts based on their expected reactions to your web campaigns, or differentiate leads most likely to convert from those who will possibly go cold.
Gibson and Emarsys
Orchestrating Omnichannel Customer Journeys
In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty
12 minutes
See the impact of your personalization efforts across channels
Measuring the impact of personalization when you’re running multiple campaigns across multiple channels gets complicated fast. Emarsys shows the revenue impact of personalization by consolidating all your data streams, channels, and campaigns within a single platform.
Hear it from our customers
Driving loyalty, revenue, and margins with personalized post-purchase and lifecycle campaigns
“Using data and personalization, Emarsys enables us to keep our customers at the heart of everything we do, powering vital lifecycle and loyalty campaigns that drive conversions, retention, and relevancy.”
Catriona Woodward,
Head of Digital Marketing, Pizza Hut
“What AI did was to tell us when to communicate with those people. [And] having a 1:1 conversation, having that freedom of actually reaching customers in that really great moment in time… has delivered us a lot more revenue.”
Alexandra (Simion) Vancea,
Head of Marketing BrandAlley
“Eventually, no two people who enter [our] bubble should have the exact same experience if they use the product differently… [and] we’re working to have personalized recommendations at all times.”
Nina Pollex,
Director of CRM at Babbel
“We worked very closely with Emarsys to build all of our templates and build the logic that meant we could do that at scale… now, a lot of what we do happens in the background.”
David Witts,
CRM Manager, PUMA Europe
Learn more about how personalization fits into our wider customer engagement platform
DISCOVER MORE
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across any of your channels.
Execute simple, single-channel campaigns, or create sophisticated, cross-channel journeys at scale.
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Segment contacts by lifecycle, deploy specific tactics to accelerate customers from first purchase to loyalty, and view lifecycle reporting — all from within a single platform.
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels — without the need for a dedicated data team.
Align your strategy to pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy.
Accelerate business outcomes with world-class integrated solutions to unify data, personalize campaigns and drive growth.
Why is Emarsys the personalization engine trusted by 1500+ companies worldwide?
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