Hero Personalization


Personalize every interaction with AI and real-time data

Our Personalization Engine increases engagement and conversion by delivering sophisticated, personalized campaigns across channels.

Engage each customer and drive ROI across campaigns with intelligent personalization

At its heart, personalization is about data and creating trusted relationships. It’s about listening to the customer, learning their behaviors, and using that knowledge to deliver messages they want to receive, when they want to receive it. When omnichannel personalization builds trusted, loyal relationships, we — as marketers — win.

Customer Data Cross Channel Lifetime Value Capability

Deliver personalized experiences across the customer journey

Ai Capability

Use AI to identify priority customer segments and personalize messaging at scale

Icon Measure Impact

Maximize return on marketing campaigns

01 Personalization Activate First Party Data

Activate first-party data

Unify demographic, sales, support and behavioural first-party data to better understand each customer. Build rich customer profiles that allow you to engage customers with relevant content.

02 Personalization Personalize Engagements Everywhere With Ease 

Personalize engagements everywhere with ease

Use AI and real-time data to personalize moments across the customer journey. Save time and effort by only building personalized content once, applying it across every channel, and customizing it using drag-and-drop tokens.

See our personalization capabilities in just 3 minutes

03 Personalization Engage Customers With Recommendations That Drive Revenue 

Engage customers with recommendations that drive revenue

Using product affinity, channels, and purchase predictions, Emarsys AI recommends products, content and offers tailored to individual customers, while maintaining consistency across multiple channels.

04 Personalization Use Predictive Real Time Segmentation To Power Personalization

Use predictive real-time segmentation to power personalization

Build segments using AI algorithms that predict what customers are likely to do next based on past behavior. Personalize content based on your customers’ engagement levels, target contacts based on their expected reactions to your digital campaigns or differentiate leads most likely to convert from those who will possibly go cold.

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Gibson and Emarsys

Orchestrating omnichannel customer journeys

In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty

05 Personalization Measure The Impact Of Your Personalization Efforts  

Measure the impact of your personalization efforts

Emarsys shows the revenue impact of personalization by consolidating all your data streams, channels, and campaigns within a single platform. See how your personalization efforts affect customer lifetime value, repeat purchase, average order value and more.

Learn more about how personalization fits into our wider customer engagement platform

Discover more

Personalize omnichannel engagement to build loyalty and
grow customer lifetime value