Channel agnostic, customer-centric personalization​

Delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty.

Personalization highlights

Emarsys Touchpoints

Consistent at every touchpoint

Deliver quality 1-to-1 customer experiences across every single device and channel without compromising on your messaging consistency using our personalization engine. Effortlessly tailor content, images, and offers using any of your available data and then deploy it across any of your touchpoints to deliver a truly engaging omnichannel experience.

Reusable personalization variables

Use personalization variables and group them according to individual use cases to easily produce tailored messaging that increases engagement. Create them once with the help of our intuitive UI and then deploy them across any channel to provide consistent personalized experiences.
Emarsys Personalization Engine
Emarsys Personalization Capabilities

Powerful personalization toolset

Use any combination of data from your contacts, relational tables, webhooks, product recommendations, vouchers, and other 3rd party applications to create personalization use cases that fit even your most complex requirements.

Platform key capabilities

Customer Data Platform
Eliminates silos and unifies customer data through an open architecture and API.
Industry-specific Solutions​
Industry-specific analytics and use cases built into the platform.

Delivers true 1:1 customer personalization across all channels and devices.

Marketer-friendly AI

Integrates AI and predictive analytics with marketing execution to scale 1:1 personalization.

Omnichannel Automation

Simplifies cross-channel execution and streamlines marketing operations to optimize the entire customer experience.

Reporting & Analytics​

Measurable business results that drive predictable and profitable growth.


Deliver true 1:1 personalized omnichannel experiences.

Email | Social | Mobile | Web | Direct Mail


Leveraging an open architecture and API to drive more intelligent omnichannel engagement.

Deliver the predictable, profitable outcomes that your business demands