Channel agnostic, customer-centric personalization
Delivers true 1:1 customer personalization across all channels and devices to increase omnichannel engagement, retention and loyalty.
Omnichannel personalization from the website to direct mail
Increase conversion rates by optimizing digital experiences using lifecycle segments and 1:1 product and incentive recommendations.
Emarsys synchronizes online shopping and engagement data from all channels with product and category affinity, and transforms this data into easy-to-embed recommendations that increase repeat purchases or cross-sells. Personalized product recommendations and content are consistent for each customer regardless of the channel they use to interact with your brand.
Faster delivery of personalization at scale
Omnichannel programs can branch out into an unmanageable number of campaigns, increasing the workload of your marketing department. Personalization can be time-consuming if it requires manual work.
Emarsys reusable personalization tokens increase operational productivity. These out-of-the-box, reusable variables — such as loyalty status — fit a wide range of use cases specific to your industry.
"We wanted to evolve our email communications with a specific focus on being more nimble and faster in our personalization and segmentation efforts. We had relied on internal resources which was not always as timely as we needed. By going with Emarsys, we increased scalability, time to market, ease of making changes or testing new concepts while maximizing on their evolving technology."