Customer Data
Extensibility meets accessibility – at scale
SAP Emarsys connects customer, sales, and product data to business intelligence and visualization tools to increase IT efficiencies and accelerate campaign execution.
Customer data that powers personalization
Connected customer data is the single biggest hurdle for marketers to deliver personalized customer experiences. In addition, systems that make it possible don’t always make it easy and tech stacks can quickly become complex and unfit for purpose.
Onboard data faster with a composable infrastructure
Enrich data with predictive insights & analytics
Use real-time event triggers to activate data in the moment
Connect to your preferred CDP and CIAM solutions
Consolidate your data with composable onboarding
We’ve redefined contact, sales and event data onboarding for quicker implementation with customer success experts to guide you along the way. Customer data is connected and analyzed across CX and operational systems such as your ERP, supply chain or BI tools that doesn’t take a data analyst to crack.
Enrich data with AI predictions and insights
Use AI to enrich your customer data. Deliver content and experiences that resonate with customers, in their preferred communication channels, based on what actions they’re likely to take next, such as purchasing or churning. By building it into your existing workflows, your teams can adopt AI faster and easier than ever.
Power personalization with dynamic segments and predictive intelligence
SAP Emarsys makes complex personalization simple by allowing marketers to capitalize on pre-built, dynamic segments based on contact attributes, behavior or lifecycle stage. Our personalization engine templatizes your data from any source. Analyze web behavior data to deliver personalized content and offers to your customers using channel agnostic personalization tokens.
Explore SAP Emarsys features, use cases + more
Activate data to personalize campaigns with real-time event triggers
From driving personalized product recommendations that reflect a customer’s lifelong loyalty, to triggering a meaningful welcome message for a first-time shopper, consumer, guest or fan, we give you the tools to make it happen. By streaming event data, SAP Emarsys allows you to engage customers in time-sensitive moments with personalized content.
Build the customer engagement platform your business needs
Your platform, your choice. Make your customer engagement data more powerful by connecting flexibly to your entire tech stack–from other CX applications like your CDP and CIAM of choice, loyalty programs or advocacy solutions. Enrich data, sync identities, improve personalization and build lifecycle marketing use cases that increase customer lifetime value.
Go beyond channel performance to business-driving metrics
Unify customer engagement across channels (online, offline, and mobile) to unlock business value, showing the impact marketing has on revenue. Built-in reporting and analytics show how marketing campaigns affect customer lifetime value, repeat purchase, average order value, and more. And if you’re ready to use that data elsewhere (business intelligence platforms, legacy database systems etc.), our open data infrastructure makes it easy.
Hear it from our customers
Customer stories
Increasing conversions by integrating loyalty and unifying data — without IT support
Hear their story
Connecting data to identify all customers across all properties — within a single integrated platform
Hear their storyLearn more about how integrated data powers our wider customer engagement platform
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AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
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Frequently Asked Questions
SAP’s customer data platform capabilities include composable onboarding, data enrichment, AI-driven modeling and analytics, dynamic segmentation, real-time data activation and process orchestration. These features empower marketing teams to deliver highly personalized, timely campaigns that reflect customer behavior and preferences, all while maintaining a comprehensive but streamlined and scalable data architecture.
SAP Emarsys helps marketers collect and activate rich first-party data, including web and device behavior, cross-channel engagement, purchase history, demographics, and consent preferences. You can also onboard offline sales, product catalogs, loyalty status, and business data such as inventory or financial metrics via pre-built connectors, open APIs, or automated uploads. Once in the platform, this data powers segmentation, personalization, automated engagements, and advanced analytics.
SAP Emarsys empowers data-driven marketing by combining customer and business data to enrich customer profiles and generate actionable insights. Its segmentation editor and personalization engine with reusable tokens enable precise targeting and more relevant campaigns. Embedded AI predicts customer behaviors, from when and where they will engage to the products they’re most likely to buy, and powers personalized recommendations to boost upsell and cross-sell. The automation engine then scales programs or triggers real-time engagements based on behaviors and events, helping marketers deliver personalized messages that drive engagement and long-term customer value.
Yes, SAP Emarsys works seamlessly with various customer data integration tools. Flexible cloud infrastructure and open APIs allow for easy connection to CDPs, CIAMs, and ERP systems. This integration supports unified data flows and faster onboarding, letting marketers access enriched insights and launch campaigns without depending heavily on IT resources.
SAP Emarsys integrates with any customer data platform or database to access data from across systems and activate it through our outbound channels. As part of SAP, Emarsys offers native connection to SAP CDP, enabling access to data from CX interactions, ERP applications, and business processes. Easy-to-use connectors are also available for platforms such as mParticle, Twilio Segment, Tealium, and Zeotap, while open APIs and relational data schemas allow flexible integration with any CDP or database.
SAP Emarsys is optimized for mid-to-large sized businesses, especially those with established marketing operations and ambitious customer engagement goals. While the platform offers scalability and user-friendly tools, it’s particularly well-suited for organizations looking to unify data, orchestrate omnichannel journeys, and personalize at scale. Smaller businesses may benefit too, but the full value is best realized in mature marketing environments.
SAP Emarsys offers fast, guided customer data onboarding through expert support and pre-configured templates. Marketers can activate real-time data triggers without technical complexity, enabling immediate personalization and timely outreach or responses. Native and out-of-the-box integration with core systems like ERP and CRM ensures scalable implementation, supporting faster time to value and campaign agility with access to business-critical data.