Scalable 1:1 Personalization

Superpharmacy is one of Australia’s leading pharmacies, serving more than 500,000 customers throughout the nation. When their demand began to soar in 2019, they struggled to establish a digital presence that could accommodate the brand’s growth. Their in-store experience was strong, but to better satisfy demand, differentiate from competitors, and increase customer longevity, the brand needed to improve their omnichannel engagement.

The company looked to Emarsys for help in creating scalable personalized interactions, delivering more relevant product recommendations, and enhancing the online experience for their customers.

Accelerating Business Outcomes with True Omnichannel Customer Engagement

Using the omnichannel customer engagement platform from Emarsys, Superpharmacy was able to create powerful channel-agnostic digital campaigns that featured personalized communication.

The platform’s drag-and-drop features and industry-specific use cases allowed Superpharmacy to execute campaigns quickly. Marketer-friendly AI built into the platform helped them quickly scale and deliver 1:1 personalized experiences to their rising number of customers. The brand’s business outcomes improved as a result of increased omnichannel engagement.


“Emarsys was simply the right fit for Superpharmacy. The Emarsys team is easy to work with, provides solutions quickly, and shares our vision for growth. As a result of the partnership, our marketing team now has a more systematic and efficient way to analyze and get the most out of our data, to the benefit of our customer. We’re confident we are communicating the right message to the appropriate audience at the best time and the business is seeing the results.”

Christian Todd
Christian Todd
General Manager Superpharmacy