See how the SAP Emarsys customer engagement platform helps marketers in a range of industries deliver personalized, 1:1 experiences that deliver measurable results.
Our mission is to reimagine what’s possible for marketers by delivering AI-infused solutions that delight customers and achieve phenomenal business results.
COVID-19 shocked the retail industry. Many businesses felt the pain. Physical stores closed, economies were in turmoil, and as a result, revenue plummeted.
Nations are now returning to normalcy, and businesses worldwide are beginning the recovery process.
Brands need an omnichannel strategy to thrive in the next phase of retail
During COVID-19, the spike in e-commerce showed how critical a brand’s digital strategy is for engaging customers online. But store closures were a reminder of how vital brick-and-mortar locations are for growth and revenue.
Going forward, brands must be able to seamlessly engage customers onlineandoffline. They will need a complete omnichannel strategy to accelerate business outcomes.
In this ebook, you’ll learn the 3 essentials required for accelerating your brand’s omnichannel strategy in the next phase of retail. You’ll also hear from leading brands as they share their successful use of an omnichannel strategy.
“We’re forgetting the stores in the omnichannel vision … What tends to happen when online comes into a retail business is everyone goes, ‘Look, online is so shiny. We’re just going to focus on online.’ And then the [in-store approach] tends to look at online as ‘[They are] a separate bucket now … online and offline — they’re two separate entities.’ But the actual fact is, they really should be combined because, let’s face it, customers do shop in both places.”