Global sports brand harnesses new AI-powered marketing platform to connect the customer journey across all channels
London, UK – 24th February 2020 – PUMA, one of the world’s leading sports brands, has today announced a global partnership with Emarsys, the world’s only omnichannel customer engagement platform built to accelerate business outcomes, to enhance its delivery of uniquely personalized communications to customers across multiple channels and points of sale.
Using Emarsys’s fully integrated customer data platform, PUMA will be able to unify data from all consumer touchpoints throughout North America and Europe. By combining this rich data set with real-time interactions captured across digital channels, 100+ stores worldwide and other touchpoints offline, Emarsys will drive more intelligent engagement and, as a result, profitable growth for PUMA’s vast range of sports performance and lifestyle products.
Emarsys’s AI-powered omnichannel marketing platform will scale customer engagement to place the benefits of one-on-one interactions at the fingertips of marketers, optimizing measurable business results for the brand while creating genuinely personalized, outcome-driven journeys for PUMA customers however they decide to shop, leading to greater retention and loyalty.
Rick Almeida, vice president, ecommerce at PUMA North America, commented, “We want to provide relevant and impactful communications that prompt customer interest, add value and drive real engagement that fosters relationships. Emarsys enables us to generate deeper insights into consumer behaviors, using industry-specific analytics and use cases alongside its AI and automation capabilities to drive measurable business results at scale.”
Sara Richter, CMO, Emarsys concluded, “Our partnership will offer customers more consistent, personalized journeys across all of consumers’ touchpoints from one single channel-agonistic platform, empowering PUMA’s marketing team to deliver the highly personal experience that customers deserve. The acceleration of PUMA’s personalization strategy will be crucial to driving sustainable growth across both online and offline channels.”
PUMA is one of the world’s leading sports brands, designing, developing, selling and marketing footwear, apparel and accessories. For more than 70 years, PUMA has relentlessly pushed sport and culture forward by creating fast products for the world’s fastest athletes. PUMA offers performance and sport-inspired lifestyle products in categories such as football, running and training, basketball, golf, and motorsports. It collaborates with renowned designers and brands to bring sport influences into street culture and fashion. The PUMA Group owns the brands PUMA, Cobra Golf and stichd. The company distributes its products in more than 120 countries, employs more than 13,000 people worldwide, and is headquartered in Herzogenaurach, Germany.