7 Pillars of Omnichannel Personalization
About the Guide
This guide reveals the foundational pillars of truly tailored, 1:1 personalization, as well as the strategies top brands are using to maximize their MarTech investment, build lasting relationships, and drive business growth.
What’s Inside
You’ll discover tips on how to:
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- Maximize your customer engagement data so you can build trust and support your goals
- Connect your commerce channels so customers enjoy consistent brand experiences wherever and whenever they engage
- Recognize the differences between disjointed channel experiences and seamless, personalized customer journeys
- Become more relevant and timely with your messages, so you can drive loyalty and greater LTV
- Apply AI to execute true personalization at scale and around the world
- Use reporting and analytics to refine your personalization strategy and predict what your customers will want next
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“We’ve really had to bridge that gap between online and offline and offer new omni-experiences. […] Introducing a loyalty program [allows] us to merge those data points and build that rich picture of our customer from an omni-perspective, and use that data to gather insights and really understand our customer and then use that to personalize experiences.”
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