Fear is a prime motivator in humans, and if you’re lagging behind your competitors in prioritizing mobile marketing, you should be afraid. Very afraid. Like it or not, this is a mobile-first world, and if you don’t already have a strategy, you’re just not afraid enough. Here are five colossal reasons why you have to shift to mobile-first.

Want to discuss how to relieve your fear? Request a meeting with Emarsys at Mobile World Congress in hall 8.1, booth i09.