20.02.2012 London – Emarsys launched version 6.1 of eMarketing Suite, the professional customer engagement and automation solution for emarketers worldwide.
The current version is not only more powerful in terms of performance, but also includes a number of new and exciting features. Based on user feedback and growing demands of the industry, Emarsys has developed some new advanced tools to help users achieve even better results with their email marketing.
Among the highlights of the new features are the Launch Time Advisor and Mobile Reporting.
The Launch Time Advisor is the first of several business intelligence features planned for Emarsys eMarketing Suite. Based on statistical analytics, it determines at what time of the day and what day of the week recipients who have opened an email and are most likely to click; thus giving email marketers a basis for determining the best time to send their campaigns.
With the Mobile Reporting feature Emarsys reacts to the latest smartphone trend. Worldwide the use of smart phones is growing in double digits. What does this mean for email marketers? How many people actually read their emails on their mobile phones? The Emarsys Mobile Reporting feature helps users establish how many recipients open their email first on a mobile device and thereby helps them to improve the delivery strategies.
In addition, other features such as Abandoned Shopping Cart campaigns, implementing a mailing Frequency Cap and CC email list have been optimized.
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