July 2012, London – Emarsys, a global provider of email, mobile and social marketing automation solutions have just launched their 2012 Email Marketing Benchmark report.
Now in its tenth year, the Emarsys annual benchmark report analyses response data from over 70,000 B2B and B2C campaigns sent by over 1000 businesses globally and across various industry sectors.
This year’s report shows that unsubscribe and bounce rates are continuing to decline and are at the lowest level since our records began, indicating improvement in the quality of lists and the data maintenance being carried out.
John Fleming, VP Marketing at Emarsys said “Improvements in the way email marketers are planning and implementing their programmes are key to the changes we’re seeing in response rates this year. The one-size-fits-all email message is finally declining, with marketers becoming increasingly savvy about who, when and what they are sending to their recipients.”
The report details statistics and analysis on open and click-through rates, bounces and unsubscribes, across both varying industries and languages.
To download a free copy of the 2012 Benchmark Report, please visit the Emarsys website at https://emarsys.com/en-sg/resources/whitepapers/benchmark2012/.