26-01-2011  London, January 2011 – Emarsys, a leading provider of email marketing solutions and services, released the Practical Guide to Email Marketing 2011. The new Guide analyses the changing email landscape and provides marketers with hands-on recommendations on how to capitalise on the main opportunities and cope with key challenges for email marketing in 2011.

“2010 was a year of significant changes in email marketing. New regulations by email providers, further proliferation of smartphones, the announcement of Facebook Messages, and the rise of Social Email Marketing – these and other milestones show that the landscape has changed and the simple email mechanisms of previous years no longer work today” explained Daniel Harari, Co-Founder and Head of Marketing at Emarsys. “In our new Guide we analyse the main factors that will shape email marketing this year and give advice on how to get best value from email.”

Among the many insights and recommendations, the Practical Guide to Email Marketing 2011 explains the best ways to integrate email with social media, send effective triggered campaigns and look beyond the opens and clicks to see for email marketing results.

The Guide also offers solutions to overcoming the information clutter through integrated use of a variety of online channels.

The Practical Guide to Email Marketing 2011 can be downloaded free of charge.