Since Emarsys began in 2001, we have dedicated ourselves to helping you understand and target your customers. We’ve evolved through the dot-com boom, the rise of the multichannel shopper and the social networking revolution, always keeping consumers in mind. The next step of our evolution is to celebrate our platform, with a new design and an elevated user experience. This is not a new coat of paint. This is the future of B2C Marketing.
Today we are pleased to announce the arrival of The B2C Marketing Cloud, the new Emarsys platform.
Imagine if you could build a relationship with the 2% of visitors that convert on your site. They don’t just purchase from you once, they become engaged active buyers. Even better, what if you could become one of the three brands your customers love and want to build a lifelong relationship with?
In order to be a brand truly loved by your customers, you need to achieve true personalization. You need to engage with them in a way that’s contextually relevant to them. You might be asking yourself: How do I go about that? What are the tools I need to do that? It sounds like a lot of work, is it even achievable? With the right technology, it’s actually relatively simple.
The B2C Marketing Cloud is a data-driven platform that helps marketers achieve one-to-one personalization that maximizes their customers’ lifetime value. In short, it can help brands answer the following questions:
- Who are our customers?
- What content is contextually relevant to our customers?
- When should we be reaching out to our customers?
- How should we be reaching out to our customers?
The Emarsys B2C Marketing Cloud turns big data into relationships, and ultimately creates more engaging experiences. It will allow you to build a single profile of every customer, bringing together data collection, analytics, channel automation, and personalization to collect and transform data from multiple sources into a unified profile.
Applying intelligent algorithms and predictions, Emarsys delivers visualizations, reporting and a variety of smart targeting opportunities and personalized content. This ultimately gives you the ability to execute your campaigns through automated channels, and a more engaged customer means increased retention, added revenue, and more predictable results for your business.
Let’s dig a bit deeper and look at the great features the B2C Marketing Cloud has to offer:
- A user interface and navigation that’s fresh, modern and intuitive. The B2C Marketing Cloud has been developed to be clear and fun to use.
- A dashboard that presents a snapshot of your entire B2C Marketing Cloud on one screen. Imagine being able to see all the facts and figures you want to know, with just one click
- Multiple channels to engage or win back your customers. The power to target the 80% of your customers that don’t open your emails with SMS messages and social advertising.
- A solution to provide your customers with a unique browsing experience. Predictive recommendations personalize your site, Emarsys Discovery revolutionizes it.
- Deeper insights into your customers’ behavior. Identify customer segments by predictive revenue and purchase patterns, metrics such as: customer lifetime value, time between purchases and more.
This is just the beginning of the future, Emarsys is dedicated to developing the future of B2C Marketing and the relationship you share with your customers.
Request a Demo of the B2C Marketing Cloud today!