Wow, where did November go? I’m not sure, but I do know where the Emarsys team has been… NY & LA!
Where Were We in November?
We attended Fashion Digital in NYC, where our RVP of sales, Nicole Hutzul, delivered an incredible presentation on revolutionizing the role of the marketer with artificial intelligence (AI).
She discussed how, with this newfound wealth of data and efficient processes in place, marketing teams can actually focus on identifying strategies to effectively use this technology to optimize operations and output. Ask yourself, did you sign up to work in marketing to pull segments, or did you sign up to be creative and “use your powers for good”.
After Fashion Digital, we traveled to LA for the WWD Digital Forum and Phocuswright, an event centered around the travel industry. Check out our pictures below!
And, if you want to learn more about how marketers can use loyalty programs to help their efforts in the travel industry, check out this guest blog from our partner, Antavo.
Where Will Our Team Be Next?
To wrap up the year, we will be attending the Email Insider Summit in Park City, Utah, for the second year running. We are lucky enough to have our CMO and RVP in attendance to network and enjoy time with our potential and current clients. No better way to finish the year strong in 2016!
And just like that, 2017 is upon us! Our next stop in January is NRF Retail’s BIG Show in NYC, where we will be exhibiting. Connect with us socially at the event with hashtags #emarsys and #nrf17.
To view more of the upcoming Emarsys events around the world, check out our global events page.