Omnichannel Customer Engagement Platform for Retail
Smarter retail engagement starts here
Create seamless in-store to digital customer journeys, remove the friction of in-store identification and personalize the customer lifecycle across physical and digital touchpoints for retail marketing teams.
The omnichannel marketing platform of choice for retail brands worldwide
Personalize the customer journey across any touchpoint, from online to in-store and back
Break down data silos and connect your customer, sales, and product data.
Turn web store browsers to multi-channel buyers
Build authentic customer relationships with an effective loyalty strategy
Make every data point count
SAP Emarsys makes your customer data work harder. Whether it lives in your CDP of choice or elsewhere, our platform brings it together into one source of truth. Build rich customer profiles, create smart segments, and trigger context-driven campaigns in real time using native integrations across the SAP ecosystem and seamless connections to third-party platforms.
AI that understands what retail consumers want
Grow a database of engaged, high-value shoppers and dramatically improve time to value with pre-built, AI-powered marketing automations. With SAP Emarsys AI-powered capabilities, you can build segments, scale campaigns, and improve analytics in seconds and surface next-best actions that deliver long-term value. The result is truly one-to-one experiences, delivered faster and smarter than ever before.
Explore SAP Emarsys features, use cases + more
Deliver transactional engagements at scale
Easily integrate SAP Emarsys across email, web, mobile, ads, direct mail, and in-store, and gain the agility you need to deliver effective transactional campaigns and keep up with supply chain dependencies. Keep shoppers shopping with fast password reset messages, reduce customer support enquiries with SMS shipping updates, and build anticipation with order confirmation and post-purchase emails at scale.
Serve every consumer, across every channel
Reach your customers via email, SMS, web, in-app, WhatsApp and more, and personalize every interaction based on real-time behavior. Use geolocation or in-store data to trigger relevant offers and optimize send time and messaging through AI. Whether someone’s browsing online, walking into a store, or messaging through WhatsApp, you can meet them with the right message, every time.
Orchestrating omnichannel customer journeys
In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty
Marketing and sales, better together
When your marketing, sales, commerce, and service teams share insights, customer experiences improve significantly. SAP Emarsys connects with your CRM and service platforms to bring customer scores, engagement history, and account context directly into your campaigns. Trigger marketing actions from service events, tailor messages based on sales inputs, and work as one team to grow loyalty and lifetime value.
See the revenue impact of marketing campaigns
Confidently demonstrate the impact of your marketing efforts on key business outcomes. SAP Emarsys helps marketers get a focused line of sight into revenue performance, customer acquisition, purchase frequency, average order value, first purchase, store sales, retention, loyalty, and more – all from a single platform.
Accelerate time to value with industry-specific retail marketing Strategies and Tactics
Our crowd-sourced knowledge is built into the platform. Choose from 100+ prebuilt tactics to quickly deploy personalized campaigns at scale.
Customers research online purchase offline
Offer a discount to your leads who make a purchase in the physical store after their online research
First-time store buyer to repeat online
Encourage offline purchasing customer to make their first online purchase.
Store post-purchase cross-sell
Use offline purchase data to drive repeat sales through digital channels.
Download retail app
Ask your contacts who purchased online to download your app to gather push opt-in.
Winback defecting customers
Catch defecting customers before they become inactive and drive them to another purchase.
Wishlist price drop
Alert your customers that some of the products they put on their wishlist have gone on sale.
Post-purchase store feedback
Encourage customers to review the specific store on Google or the brands’ website to build their online communities.
Loyalty points about to expire
Let members know when they have points which are about to expire. Encourage them to use their points.
Store re-opening (Geofencing)
Use geolocation to identify contacts that are near a store and send them an omnichannel personalized offer.
Hear it from our customers
Customer stories
Improving customer retention and repeat purchase through automation and personalization
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Increasing revenue growth with consolidated data and automated omnichannel experiences
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Creating 40+ automations to streamline manual tasks and win back 15% of churning customers
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Bridging the gap between physical and digital retail to achieve ‘commerce anywhere’
Hear their storyMore on e-commerce and retail
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