SAP Engagement Cloud

SAP Engagement Cloud is a solution that connects enterprise data and AI to securely orchestrate real-time, personalized interactions across the entire business.

Power enterprise-wide performance with:

• Trusted SAP data that enables intelligent audience segmentation, real-time triggers, and personalized customer journeys at scale.
• SAP Joule Assistants and AI agents that orchestrate content personalization, audience identification, campaign activation, and performance analysis—so your team focuses on strategy while AI handles execution.
• Operational data activation that transforms business signals—such as inventory levels, product availability, and order status—into timely, relevant customer engagement.
• An API-first, enterprise-ready architecture with embedded security, governance, and organizational knowledge to ensure scalability, compliance, and control.

SAP Emarsys has evolved into SAP Engagement Cloud. Existing capabilities remain available while becoming more deeply connected to SAP's broader data and AI ecosystem.

• Current Emarsys capabilities remain fully supported, allowing organizations to continue leveraging proven marketing automation, personalization, customer journey orchestration, and omnichannel engagement tools.
• Deeper integration across the SAP ecosystem connects customer engagement with enterprise processes, operational data, and business context.
• Enhanced AI capabilities through SAP Joule—including Joule Assistants that coordinate specialized AI agents—deliver more intelligent segmentation, personalization, content creation, and campaign optimization.
• Unified access to SAP data and applications enables marketers to activate insights from systems such as SAP S/4HANA, SAP Commerce Cloud, SAP Sales Cloud, and SAP Service Cloud.
• Greater interoperability through SAP Business Data Cloud provides a consistent, governed data foundation that supports personalization and decision-making at enterprise scale.

Customers can confidently continue their investment, while gaining access to new innovations focused on AI-driven engagement, enterprise connectivity, and scalable growth.

Yes. SAP provides customer engagement and marketing solutions designed for consumer-focused industries, including retail, e-commerce, travel and hospitality, consumer products, media, sports, and entertainment.

SAP Engagement Cloud helps organizations create and deliver personalized customer experiences across multiple channels, enabling marketers to strengthen engagement, improve loyalty, and maximize customer lifetime value.

Key capabilities include:

• Unified customer and business data for more informed marketing decisions.
• Intelligent personalization across every channel, touchpoint, and stage of the journey.
• Advanced marketing automation to orchestrate customer interactions at scale.
• Embedded AI, analytics, and reporting that provide actionable insights to optimize performance and improve outcomes.
• Industry-specific use cases that accelerate time to value.
• Omnichannel engagement across email, mobile, web, social, advertising, and other digital channels.
• Integrated loyalty and customer retention programs that help brands increase repeat engagement, customer satisfaction, and long-term value.

Yes. SAP provides marketing and customer engagement solutions tailored to the needs of B2B organizations across industries such as consumer products, wholesale distribution, manufacturing, industrial equipment, natural resources, utilities, and other complex enterprise sectors.

SAP Engagement Cloud helps marketing teams engage buying groups more effectively, enabling personalized, data-driven interactions throughout extended sales cycles and across multiple channels.

Key capabilities include:

• Account- and buyer-centric personalization that delivers relevant experiences based on business relationships, stakeholder roles, interests, and engagement history.
• Intelligent marketing automation and journey orchestration to manage complex customer lifecycles and coordinate interactions across sales and marketing teams.
• Embedded AI, analytics, and reporting that provide actionable insights, performance visibility, and opportunities for continuous optimization.
• Omnichannel engagement capabilities that support consistent communication across email, web, mobile, digital advertising, events, and other customer touchpoints.
• Advanced audience segmentation and targeting to identify high-value accounts, prioritize opportunities, and improve campaign effectiveness.
• Integration with SAP business applications and enterprise data to align marketing activities with customer, operational, and financial insights.
• Scalable support for complex buying committees and long decision-making cycles, helping organizations build stronger relationships and accelerate revenue growth.

Learn how SAP helps you protect your data's integrity, availability, and confidentiality.

Explore data security

Discover how SAP builds trust through transparency, accountability, and secure cloud operations.

Explore SAP Trust Center

Learn how SAP supports your compliance needs with certifications, attestations, and audit-ready reports.

Explore compliance