2026 Gartner Magic Quadrant For Personalization Engines

SAP is a Leader in the 2026 Gartner® Magic Quadrant™

For a seventh consecutive time, we’re recognized in the Leaders Quadrant.

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Here’s what our customers had to say about our personalization.
5.0 ★ ★ ★ ★ ★

Peer Review

Strategy
Industry: Retail Company Size: 50M - 250M USD
"It’s intelligent enough to handle segmentation and personalization seamlessly, with a whole suite of powerful features that help build an integrated customer view across all channels. This gives us a truly holistic understanding of our customers — and ultimately enables us to deliver even more value back to them."
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5.0 ★ ★ ★ ★ ★

Peer Review

Marketing
Industry: Retail Company Size: 50M - 250M USD
"Strong AI and personalization capabilities: The AI tools deliver highly relevant and effective automated journeys that have improved our overall business results and customer loyalty. [...] Having a dedicated customer success manager who works with us to set and monitor KPIs has made a huge difference in achieving measurable results."
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5.0 ★ ★ ★ ★ ★

Peer Review

Marketing
Industry: Consumer Goods Company Size: 50M - 250M USD
"The user interface is clean and intuitive. Features are extensive, well thought out and perform reliably. A particular highlight is the team (support, success managers etc.): our contacts are really friendly but also highly competent and solution-oriented. We also appreciate the regular product updates, which are provided at no additional cost and clearly documented. Overall a highly effective tool that fully meets our needs for a modern, efficient, CRM marketing (with AI features)."
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Omnichannel Personalization, Built for Enterprise

SAP Engagement Cloud brings together AI-powered orchestration, real-time customer and operational data, and omnichannel engagement to deliver intelligent personalization at an enterprise scale. With native SAP integrations, it enables teams to connect journeys across the business, anticipate customer needs, and drive measurable growth.

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About Gartner Research

Gartner, Magic Quadrant for Personalization Engines, by Penny Gillespie, Jason Daigler, Michael Ro, Ross Cosner, 2 February 2026


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