"We have a really good partnership with SAP Emarsys over the last 4 or 5 years, which has really allowed us to challenge ourselves and delve into our key issues and problem areas within our email and CRM channels. Our overall message, which you'll see across all AO marketing, is that we are the UK's most trusted electrical retailer. We pride ourselves on being really customer-focused and having the best customer journey within our industry."
#1
Most popular product in John Frieda catalog during ramp up
4X
Incrementally more contacts reached
88%
Purchased two or more products during ramp up campaign
2X
Increase in click to open rate
