COVID-19 Retail Response:

4 Pillars of Personalization

How Adopting 1:1 Marketing into Your Digital Strategy Is Critical in the Wake of COVID-19

What’s Inside

  • First-hand insights from brands successfully using true 1:1 personalization to accelerate business outcomes, including:
  • Why your brand benefits from taking a conversational approach to marketing.
  • How brands achieve greater business results by thinking like a consumer first, and marketers second
  • The importance of data (and the three rules brands must follow in order to get quality, actionable data from customers)
  • Why it’s essential to have a customer engagement platform that keeps customers at the forefront of everything you do as a marketer
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4 Pillars of Personalization

Personalization is a customer expectation

Personalization isn’t a novel marketing strategy; it’s now a customer expectation. If you’re not delivering true 1:1 personalized experiences to customers, your competitors will. 


With COVID-19 having such a drastic impact on the lifestyles and shopping habits of consumers, there is now an even greater demand for brands to understand and meet customers’ needs. This means: Adopting 1:1 personalized marketing for your brand’s digital strategy is critical.

Brands that use 1:1 marketing successfully know the 4 Pillars of Personalization

Retail and e-commerce brands who are driving business results by delivering true 1:1 omnichannel personalized experiences to customers have discovered there are 4 Pillars of Personalization.

In this ebook, you’ll hear insights from…

These brands discuss how they followed the 4 Pillars of Personalization, and as a result, built trusted, loyal, and lasting relationships with their customers while accelerating business outcomes for their organization.  

Shane Lenton
Shane Lenton · CIO, Cue Clothing Co.

"For our customer, [personalization] means we’re having a consistent conversation with them. It means whether they’re receiving some communication from us… ideally we’re sending that communication at the right time. We’re personalizing that communication as much as possible."

OUR CLIENTS

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Puma
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Deliver the predictable, profitable outcomes that your business demands

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