Omnichannel Marketing Automation Platform
Launch integrated campaigns across channels with speed and agility
From simple campaigns to sophisticated customer journeys, SAP Emarsys empowers marketers with automations that significantly improve time to value.
Easily deploy integrated campaigns with our omnichannel marketing automation platform
Executing omnichannel campaigns, without extensive services engagement and IT resources, is difficult. The SAP Emarsys omnichannel marketing platform makes it easy to integrate data, set up messaging across channels, and deploy personalized campaigns at scale.
Use customer data and AI to power personalized, cross-channel campaigns
Seamlessly connect & automate multiple marketing channels
Deploy best practice, out-the-box automations to help you hit revenue targets
Measure campaign performance across channels with purpose-built dashboards and reports
Unlock agile marketing automation
Rapidly launch personalized cross-channel campaigns using engagement and purchase data. Adapt your approach with agility based on testing, intelligent insights or real-time signals to deliver optimal customer experiences.
Orchestrate omnichannel campaigns at scale
With SAP Emarsys, you can get started with native channels and connect with strategic third-party providers to execute sophisticated omnichannel campaigns. Quickly adapt to the changing needs of your business and remove data and execution silos to launch campaigns fast.
Reach customers in the moments that matter with real-time automated triggers
In marketing, timing is everything. SAP Emarsys helps you identify the critical moments in your customer’s journey and respond with the right message. In just a few clicks SAP Emarsys lets you deploy a range of automations that trigger everything from abandoned cart to back in stock notifications, to win back and upsell campaigns in real-time.
Deliver next-level automation through our technology integrations
SAP Emarsys allows marketers to connect with third-party CDPs and build automations based on data within those systems. The composability of our platform also means marketers can easily build automated customer journeys across a growing array of channels, from ad networks like Google, TikTok and Criteo, to integrated direct mail, to SMS or conversational messaging apps, just to name a few.
Explore SAP Emarsys features, use cases + more
Build automations based on customer lifecycle stage
Start creating engagements that customers remember for all the right reasons. Speak differently to a first-time customer and a customer-for-life. SAP Emarsys combines your historical and real-time customer data, enriching it with AI, allowing you to create personalized engagements based on actual or predicted customer lifecycle stage, spend, engagement, channel preference and more.
Deploy out-of-the-box tactics to quickly launch campaigns
We’ve worked with thousands of customers to understand what audience segments and channel combinations drive success, and then we built them into the platform so you can get up and running fast. You can also start with the best practice and customize. With integrated personalization across the channels, campaigns are tailored to your customer, no matter how you go about it.
Measure business impact across automated programs and campaigns
Understand how your team’s marketing activities are impacting growth and revenue with SAP Emarsys’ campaign, audience, store and revenue analytics dashboards. Report on which automated programs and campaigns have the most significant impact on your customers, and quickly access cross-channel insights and revenue attribution throughout key areas of the platform.
Orchestrating omnichannel customer journeys
In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty
Hear it from our customers
Customer stories
Creating 40+ automations to streamline manual tasks and win back 15% of churning customers
Hear their story
Increasing revenue growth with consolidated data and automated omnichannel experiences
Hear their story
Learn more about how omnichannel marketing automation fits into our wider customer engagement platform
Discover more
AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
More on Marketing Automation
Featured content
Frequently Asked Questions
"An omnichannel marketing automation platform enables brands to manage, automate, and personalize marketing campaigns across multiple channels from a single platform. These channels can include email, SMS, mobile apps, websites, social media, physical stores, and even third-party systems.
By unifying customer data and automating cross-channel engagement, the platform helps marketers deliver consistent, relevant experiences at every touchpoint, improving customer satisfaction, loyalty, and revenue."
SAP Emarsys automation enables marketers to scale persoanlized experiences. It saves time, improves consistency, and boosts ROI by replacing manual tasks with real-time campaign triggers. Marketers can set up behavior-based journeys, schedule communications, and personalize content at scale. This ensures faster execution, better customer experiences, and more efficient marketing operations without increasing workload.
SAP Emarsys can automate a wide range of tasks including segmentation, email scheduling, SMS follow-ups, product recommendations, customer lifecycle campaigns, and reporting. It can also trigger engagements based on customer actions, enabling timely, contextually relevant and personalized messages. By handling these tasks, the platform frees up marketers to focus on strategy and creative work rather than manual operations.
The Automation Center allows you to create complex, multi-step, and multi-channel journeys. These audience-focused programs can include recurring communications designed to win back lapsed customers or drive long-term loyalty. It enables strategic, automated engagement with minimal manual effort.
Tactics are proven, pre-built, strategy-driven automation programs that marketers can deploy instantly. Designed to meet specific business goals across verticals, these automation templates reduce setup time while maintaining high impact, making advanced marketing automation accessible without deep technical skills.
With SAP Emarsys Interactions, marketers can build behavior-driven journeys that trigger personalized messages based on real-time customer actions. This means you can deliver the right content at the right moment, improving relevance and boosting engagement through automation that adapts to each user’s journey.
Yes, SAP Emarsys supports product-focused automation through its Product Catalog Updates. You can automatically trigger campaigns when prices drop or items come back in stock, keeping customers informed with timely, relevant product alerts that drive conversions and improve the shopping experience.
SAP Emarsys is optimized for mid-to-large sized businesses, especially those with established marketing operations and ambitious customer engagement goals. While the platform offers scalability and user-friendly tools, it’s particularly well-suited for organizations looking to unify data, orchestrate omnichannel journeys, and personalize at scale. Smaller businesses may benefit too, but the full value is best realized in mature marketing environments.
Yes. SAP Emarsys is purpose-built for marketers, no technical expertise required. Its user-friendly interface, intuitive campaign creation, and pre-built automations let teams launch and optimize omnichannel campaigns quickly, without coding. While IT can support integrations or advanced use cases, most daily tasks are managed easily by marketing teams. With SAP Emarsys, complexity is handled behind the scenes so you can focus on delivering results faster.