Marketing Automation CRM
Our omnichannel marketing automation solution integrates with third-party CRM systems, allowing marketers to build, launch, and scale omnichannel campaigns that drive business outcomes.
The marketing automation solution trusted by leading brands and innovative
marketers across the globe
Use CRM data to launch integrated campaigns across channels with speed and agility
Use customer data to refine segments
Create audiences based on contact behavior
Deploy out-the-box automations to help you hit revenue targets
Measure campaign performance across channels
Power campaigns with Sales Cloud CRM data
The native Account Engagement add-on for SAP Engagement Cloud allows you to access contact data from SAP Sales Cloud for segmentation, automation, and personalization. Marketers build campaigns in SAP Engagement Cloud, while the sales team reviews and approves content directly in SAP Sales Cloud, keeping their focus on client engagement.
Orchestrate omnichannel campaigns at scale
With SAP Engagement Cloud, you can get started with native channels and connect with strategic third-party providers to execute sophisticated omnichannel campaigns. Quickly adapt to the changing needs of your business and remove data and execution silos to launch campaigns fast.
Reach customers in the moments that matter with real-time automated triggers
Identify the critical moments in your customer’s journey and respond with the right message. Our Marketing Automation Solution allows you to deploy a range of automations that trigger everything from abandoned cart to post-purchase feedback notifications in real-time.
Engage customers wherever they are
Web
Digital Ads
Mobile
Wallet
Conversational Messaging
SMS
In-Store
Contact Centre
Direct mail
Deliver next-level automation through our technology integrations
SAP Engagement Cloud connects with third-party CRMs allowing marketers to build automations based on data within those systems. The composability of SAP Engagement Cloud also means marketers can easily build automated customer journeys across a growing array of channels, from ad networks like Google, TikTok and Criteo, to integrated direct mail, to SMS or conversational messaging apps, just to name a few.
Measure business impact across automation programs and campaigns
Understand how your team’s marketing activities are impacting growth and revenue with SAP Engagement Cloud’s campaign, audience, store and revenue analytics dashboards.
Hear it from our customers
Customer stories
Driving 30% of online revenue with automations within the first six months of implementation
Hear their story
Creating 40+ automations to streamline manual tasks and win back 15% of churning customers
Hear their storyHear it from the industry
Power unique engagement and build meaningful connections across your business
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AI Marketing
Enable teams and AI agents to orchestrate predictions, automations, and personalization — grounded in trusted, unified data.
Personalization
Use AI and trusted customer and business context to tailor audiences, content, offers, and recommendations across every channel.
Customer Data
Bring together data sources across your business and activate them across every channel — personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns, or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction.
Strategies and Tactics
Align your strategy to pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
Connect with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.