05 Explore Platform Customer Lifecycle

Lifecycle Marketing Automation

Increase acquisition, purchase frequency, average order value, and retention by automating Customer Lifecycle Management across all your channels with our lifecycle marketing automation capabilities.

 

The Marketing Automation Platform trusted by leading brands and innovative marketers across the globe

01 Automation Unlock Agile Marketing And Commerce Automation

Unlock agile marketing automation

Through quick and easy setup, SAP Emarsys integrates with all your existing marketing and commerce channels. Rapidly launch campaigns and optimize performance in the moment to improve campaign performance.

02 Customer Lifecycle Build Dynamic Segments By Lifecycle Stage

Build dynamic segments by lifecycle stage

What would normally take a marketer days can be done in just hours with our dynamic segmentation capabilities. Use Smart Insights to segment your contacts by first-time buyers, active customers, defecting customers, and inactive customers. Build AI segments that predict customer behavior and target them with campaigns that drive loyalty and customer lifetime value.

03 Automation Reach Customers In The Moments That Matter With Real Time Automated Triggers

Reach customers in the moments that matter with real-time automated triggers

Identify the critical moments in your customer’s journey and respond with the right message. Our Marketing Automation Platform allows you to deploy a range of automations that trigger everything from abandoned cart to back in stock notifications in real-time.

Engage customers wherever they are

Channel Email

Email

Channel Web

Web

Channel Digital Ads

Digital ads 

Channel Mobile

Mobile

Channel Wallet

Wallet

Channel Conversational Messaging

Conversational messaging 

Channel Sms

SMS

Channel In Store

In-Store

Channel Contact Center

Contact Centre

Channel Direct Mail

Direct
mail 

Omnichannel Marketing Automation Capabilities Fallback Image

See our omnichannel marketing automation capabilities in just 3 min

 
03 Customer Lifecycle Improve Cltv With Sophisticated Marketing Automations

Improve CLTV with sophisticated lifecycle marketing automations

SAP Emarsys comes with a host of pre-built, fully customizable lifecycle marketing automations that can be deployed quickly across multiple channels. Each automation comes populated with segments, automation flows, content, and channels tailored to your customers’ individual lifecycle stages.

Featured Partner Connect

Deliver next-level automation through our technology integrations

SAP Emarsys allows marketers to connect with third-party CDPs and build automations based on data within those systems. The composability of our platform also means marketers can easily build automated customer journeys across a growing array of channels, from ad networks like Google, TikTok and Criteo, to integrated direct mail, to SMS or conversational messaging apps, just to name a few.

04 Intelligence Answer The Marketing Revenue Impact Question

Access dedicated Customer Lifecycle reporting and analytics

The Customer Lifecycle Dashboard acts as a single interface that allows you to track how much revenue has been generated from conversions in specific lifecycle stages. Each lifecycle stage is shown with a set of standard metrics, with drill-downs to more detailed reporting and Smart Metrics.

See our Marketing Automation Platform in action 

Meet SAP Emarsys, the ai-powered Marketing Automation Platform that empowers marketers to build, launch, and scale personalized, automated cross-channel campaigns that drive business outcomes.

  • Hands on view of the platform 
  • Deep-dive into ready-made tactics 
  • Custom setup and integration options 
Gartner Review

"SAP Emarsys is the Ferrari of the automation platforms"

eCommerce & Omnichannel DTC Regional Director, Cloud, Americas

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