Lifecycle Marketing Automation
Increase acquisition, purchase frequency, average order value, and retention by automating Customer Lifecycle Management across all your channels with our lifecycle marketing automation capabilities.

Unlock agile marketing automation
Through quick and easy setup, SAP Emarsys integrates with all your existing marketing and commerce channels. Rapidly launch campaigns and optimize performance in the moment to improve campaign performance.

Build dynamic segments by lifecycle stage
What would normally take a marketer days can be done in just hours with our dynamic segmentation capabilities. Use Smart Insights to segment your contacts by first-time buyers, active customers, defecting customers, and inactive customers. Build AI segments that predict customer behavior and target them with campaigns that drive loyalty and customer lifetime value.

Reach customers in the moments that matter with real-time automated triggers
Identify the critical moments in your customer’s journey and respond with the right message. Our Marketing Automation Platform allows you to deploy a range of automations that trigger everything from abandoned cart to back in stock notifications in real-time.

Improve CLTV with sophisticated lifecycle marketing automations
SAP Emarsys comes with a host of pre-built, fully customizable lifecycle marketing automations that can be deployed quickly across multiple channels. Each automation comes populated with segments, automation flows, content, and channels tailored to your customers’ individual lifecycle stages.

Deliver next-level automation through our technology integrations
SAP Emarsys allows marketers to connect with third-party CDPs and build automations based on data within those systems. The composability of our platform also means marketers can easily build automated customer journeys across a growing array of channels, from ad networks like Google, TikTok and Criteo, to integrated direct mail, to SMS or conversational messaging apps, just to name a few.

Access dedicated Customer Lifecycle reporting and analytics
The Customer Lifecycle Dashboard acts as a single interface that allows you to track how much revenue has been generated from conversions in specific lifecycle stages. Each lifecycle stage is shown with a set of standard metrics, with drill-downs to more detailed reporting and Smart Metrics.
See our Marketing Automation Platform in action
Meet SAP Emarsys, the ai-powered Marketing Automation Platform that empowers marketers to build, launch, and scale personalized, automated cross-channel campaigns that drive business outcomes.
- Hands on view of the platform
- Deep-dive into ready-made tactics
- Custom setup and integration options
"SAP Emarsys is the Ferrari of the automation platforms"
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Hear it from the industry
Learn more about how personalization fits into our wider Marketing Automation Platform
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AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.