Founded in 1990, Swire Resources is a leading retail, distribution, and brand management company in Greater China. They operate more than 200 retail outlets in Macau, Hong Kong, and Mainland China.
Because of their expertise in brand building, marketing, retailing, and distribution, Swire Resources helped to establish world-class brands in Hong Kong and the Chinese mainland.
They run single brand concept stores, multi-brand sports stores, and franchise stores of top companies like Adidas, New Balance, and Nike. Plus, they hold distribution rights for several leading sports and outdoor brands such as Columbia, Rockport, Speedo, UGG, Jockey, and many others.
Swire Resources chose the Emarsys Retail solution to provide customers with a seamless 1:1 personalized omnichannel experience, both in-store and online, across every channel – web, email, social, and mobile.
They were able to unify their data into one single platform versus spreading their data across multiple silos. This unified data is now used to uncover how each commerce channel performs – both in-store and online – and to easily measure the digital marketing impact on each of their brands, as well as their overall business performance.
With the use cases built into the Emarsys Retail solution, Swire Resources can quickly react to changing market conditions and take a proactive approach to customer behavior by delivering the right experience to the right customer on the right channel at the exact right moment.
“Swire Resources chose the Emarsys Retail solution to provide a seamless, personalized experience to their customers across every touchpoint, whether that was in-store, on their website, through SMS, or via social media.
They’ve unified their data into a single place and now have visibility into how all commerce channels are performing – in-store and online – and can measure the digital marketing impact on the different brands they operate as well as their overall business performance.
The built-in use cases provide them the ability to quickly execute marketing across different channels, swiftly react to rapidly changing market conditions, and proactively respond to customer behavior to deliver the right customer experiences at the right time with the right content on the right channel.”
