See how the Emarsys customer engagement platform helps marketers deliver personalized, 1:1 experiences across multiple channels and drive business outcomes.
See how the Emarsys customer engagement platform helps marketers in a range of industries deliver personalized, 1:1 experiences that deliver measurable results.
We are the purpose-built platform that gives power to the marketer. Build, launch, and scale personalized cross-channel campaigns that have measurable impact.
The past couple years, we’ve done round-up posts (2017, 2018) to share some of our favorite articles of the year.
We’re following suit this year to share a few of the most informative, eye-opening pieces of 2019. Whether for those fireside evenings over the holidays, or those long flights across the country, here’s 15 must-reads sure to get you set to take on 2020 with a perfect vision.
On the move to strategic KPIs and aligning tactics with strategy
Operational, channel-specific metrics often inhibit marketers from proving their contribution to revenue. More marketers are using technology to connect their day-to-day work with high-level strategic KPIs.
Personalization is the expectation. For example, 20% of online shoppers expect retailers to offer personalized product recommendations based on their previous behavior.
Great round up of 15 of the best #marketing, #ecommerce, & #retail articles of 2019 CLICK TO TWEET
On digital transformation & AI
AI is taking brands who employ it to the next phase of their evolution: proactive marketing. It’s all part of this wave of digital transformation that is permeating the e-commerce space.
As marketing evolves, so too must the people that fuel it forward. Marketing leaders and executives are taking on more and more, faced with new internal and external pressures to perform.
There you have it. While you don’t have to dig into all of these pieces of extraordinary content, reviewing even 5-10 titles that speak to you will help you better understand the intricacies of your marketing strategy — both in hindsight, looking at the year behind, and as you look ahead.
Michael is Digital Content Manager at Emarsys. In conjunction with his team, he manages the Marketer + Machine content hub and podcast – creating best-of-breed, educational material for e-commerce and digital marketers. Michael is a published author on industry publications including Content Marketing Institute, JeffBullas.com, Business2Community, and others.
