Enterprise Marketing Automation
Our fully composable customer engagement solution improves efficiency and unlocks scale by streamlining complex systems and processes to suit the unique business needs of your enterprise organization.
The Enterprise Marketing Solution trusted by leading brands and innovative
marketers across the globe
Drive enterprise volume and scale powered by an open, native cloud platform
Solve complex internal processes that involve multiple stakeholders by using approval workflows and access control.
Manage complex architecture / multi-account structure with a platform that integrates into your existing tech stack.
Improve efficiency by automating processes, easily distributing assets, and sharing best practices with other sub-brands/markets etc.
Build a composable ecosystem
Improve your team’s efficacy by distributing campaigns across multiple brands from a single platform. Activate contextual and operational data across your business to personalize and automate marketing and transactional engagements. Create new revenue streams by adding channels and creating campaigns without complicated IT debt.
Use predictive real-time segmentation to power personalization
Build segments using AI algorithms that predict what customers are likely to do next based on past behavior. Personalize content based on your customers’ engagement levels, target contacts based on their expected reactions to your digital campaigns or differentiate leads most likely to convert from those who will possibly go cold.
Increase speed to market
Pivot with evolving consumer trends and business demands at a moment’s notice. SAP Engagement Cloud gets you up and running fast by automating data and account configuration to determine the best route for your disparate data. Language tagging based on contact preferences and block-based templates that can be distributed across brands, regions and languages save 1,000s of hours on manual labor.
Engage customers wherever they are
Web
Digital ads
Mobile
Wallet
Conversational messaging
SMS
In-Store
Contact Centre
Direct mail
See our omnichannel marketing automation capabilities in just 3 min
Deliver personalization at scale
Prioritize high value segments and meet the needs of your growing database with personalized touchpoints at every moment. Aggregate reporting by accessing raw response data from a centralized Google Big Query project and access sophisticated analytics via customized dashboards to better understand your audience. Collect and synchronize consumer identity, subscription, and preference management with native SAP Customer Data Cloud integrations.
Deliver next-level automation through our technology integrations
SAP Engagement Cloud allows marketers to connect with third-party CDPs and build automations based on data within those systems. The composability of SAP Engagement Cloud also means marketers can easily build automated customer journeys across a growing array of channels, from ad networks like Google, TikTok and Criteo, to integrated direct mail, to SMS or conversational messaging apps, just to name a few.
Hear it from our customers
Customer stories
Driving 30% of online revenue with automations within the first six months of implementation
Hear their story
Creating 40+ automations to streamline manual tasks and win back 15% of churning customers
Hear their storySee our Marketing Automation Solution in action
Meet SAP Engagement Cloud, the ai-powered Marketing Automation Solution that empowers marketers to build, launch, and scale personalized, automated cross-channel campaigns that drive business outcomes.
- Hands on view of SAP Engagement Cloud
- Deep-dive into ready-made tactics
- Custom setup and integration options
"SAP Engagement Cloud is the Ferrari of the automation platforms"
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Hear it from the industry
Power unique engagement and build meaningful connections across your business
Discover more
AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Engagement Cloud’s native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within SAP Engagement Cloud — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Engagement Cloud connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.