Hero Customer Lifecycle

Enterprise Marketing Automation

Our fully composable customer engagement platform improves efficiency and unlocks scale by streamlining complex systems and processes to suit the unique business needs of your enterprise organization.

The Enterprise Marketing Solution trusted by leading brands and innovative
marketers across the globe

01 Customer Data Consolidate Your Data With Composable Onboarding

Build a composable ecosystem

Improve your team’s efficacy by distributing campaigns across multiple brands from a single platform. Activate contextual and operational data across your business to personalize and automate marketing and transactional engagements. Create new revenue streams by adding channels and creating campaigns without complicated IT debt.

03 Personalization Engage Customers With Recommendations That Drive Revenue 

Use predictive real-time segmentation to power personalization

Build segments using AI algorithms that predict what customers are likely to do next based on past behavior. Personalize content based on your customers’ engagement levels, target contacts based on their expected reactions to your digital campaigns or differentiate leads most likely to convert from those who will possibly go cold.

05 Automation Deploy Out Of The Box Tactics To Quickly Launch Campaigns

Increase speed to market

Pivot with evolving consumer trends and business demands at a moment’s notice. SAP Emarsys gets you up and running fast by automating data and account configuration to determine the best route for your disparate data. Language tagging based on contact preferences and block-based templates that can be distributed across brands, regions and languages save 1,000s of hours on manual labor.

Engage customers wherever they are

Channel Email

Email

Channel Web

Web

Channel Digital Ads

Digital ads 

Channel Mobile

Mobile

Channel Wallet

Wallet

Channel Conversational Messaging

Conversational messaging 

Channel Sms

SMS

Channel In Store

In-Store

Channel Contact Center

Contact Centre

Channel Direct Mail

Direct
mail 

Omnichannel Marketing Automation Capabilities Fallback Image

See our omnichannel marketing automation capabilities in just 3 min

 
05 Reporting Access Insight Rich Audience Reporting

Deliver personalization at scale

Prioritize high value segments and meet the needs of your growing database with personalized touchpoints at every moment. Aggregate reporting by accessing raw response data from a centralized Google Big Query project and access sophisticated analytics via customized dashboards to better understand your audience. Collect and synchronize consumer identity, subscription, and preference management with native SAP Customer Data Cloud integrations.

Featured Partner Connect

Deliver next-level automation through our technology integrations

SAP Emarsys allows marketers to connect with third-party CDPs and build automations based on data within those systems. The composability of our platform also means marketers can easily build automated customer journeys across a growing array of channels, from ad networks like Google, TikTok and Criteo, to integrated direct mail, to SMS or conversational messaging apps, just to name a few.

See our Marketing Automation Platform in action 

Meet SAP Emarsys, the ai-powered Marketing Automation Platform that empowers marketers to build, launch, and scale personalized, automated cross-channel campaigns that drive business outcomes.

  • Hands on view of the platform 
  • Deep-dive into ready-made tactics 
  • Custom setup and integration options 
Gartner Review

"SAP Emarsys is the Ferrari of the automation platforms"

eCommerce & Omnichannel DTC Regional Director, Cloud, Americas

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Learn more about how personalization fits into our wider Customer Engagement Platform

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Deliver the predictable, profitable outcomes that your business
demands with our omnichannel marketing solution