Website Personalization
Enhance your website with AI to drive purchases and loyalty
Combine real-time session data with historical sales data to personalize web content for individual customers.
Use customer data and personalization to turn web content into a revenue-driving machine
Every interaction a customer has with your brand is a tiny window into that person’s affinities, desires, and behavior. SAP Emarsys gathers those insights from multiple touchpoints and uses them to personalize your website. Our platform surfaces content and intelligent recommendations based on customer lifecycle stages and delivers consistent, personalized engagements that help customers find what they need, faster.
Turn anonymous online visitors into loyal customers
Segment visitors & serve up AI-powered offers
Use transactional messaging to increase conversion
Monitor and optimize web campaign performance
Personalize web content with behavioral data
SAP Emarsys allows marketers to personalize web content based purely on web behavior. Increase acquisition and first purchase by building automations that display recommended products or offers based on clicks and browsing behavior.
Turn unknown visitors into known customers
Use customer data to create personalized web push notifications, ribbons and overlays that capture first-party data, grow your email lists and drive conversions.
Explore SAP Emarsys features, use cases + more
Build web personalization into cross-channel campaigns
Use web behavior to create personalized, connected cross-channel experiences, from email to mobile and digital ads to SMS. Target customers with product recommendations, special offers, and personalized content on the channel they are most likely to engage.
Win back inactive users across channels
Increase web engagement, win back inactive users, and drive repeat traffic & purchases with personalized web push messaging. Send web push messages in real-time to your customers’ browsers, triggered as users perform specific actions across any channel.
Orchestrating omnichannel customer journeys
In this tell-all video, discover how companies like Gibson Brands are approaching personalization, optimizing customer journeys, and driving lifelong loyalty
Create AI-powered web experiences
Engage your web visitors and accelerate time to value with 1:1 personalized web content. Use AI segments to intelligently target customers with personalized recommendations that match them with new products and help them find what they’re looking for faster.
Measure the performance of web channel campaigns
Grow your customer base and web interactions by measuring your web channel execution and campaigns from the Web Channel Dashboard. View both mobile and desktop web performance including impressions, clicks, and recent visitor activity.
Hear it from our customers
Customer stories
Learn more about how website personalization fits into our wider customer engagement platform
Discover more
AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
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