Personalized Experiences with AI Marketing Automation
Build, launch and scale omnichannel engagements with our AI marketing capabilities
DMEXCO 2026’s motto – “Scaling Intelligence” – marks the transition from AI experimentation to operational impact. With SAP Engagement Cloud, businesses are already delivering AI-powered, personalized experiences – automated, cross-channel, and with measurable impact on conversion and customer lifetime value.
Build, launch and scale omnichannel engagements with our AI marketing capabilities
Enhance customer experience by building personalized journeys through a combination of automation and AI to drive conversion and lifetime value.
Improve engagement by targeting based on predictive segmentation and analytics
Increase conversions, and AOV with AI-powered product recommendations
Accelerate time to launch with pre-built, intelligent marketing automations
Improve marketing productivity and scale campaign creation with AI-assisted content generation
Your personal consultation at DMEXCO 2026
Get a better understanding of what we do through a personal conversation with our team. Together, we'll analyze your current challenges and show you how you can make specific use of our tool to achieve your goals
AI-Driven Strategies to Engage Holiday Shoppers
As agentic AI reshapes how customers shop during peak season, brands need to match that intelligence, connecting operational and customer data to act in real time, at scale.
This guide gives you the frameworks, AI-driven strategies, and planning calendars to turn seasonal shoppers into loyal customers during your next big shopping event.
What’s inside:
- Build high-impact campaigns powered by AI and behavioral data
- Identify and activate your most valuable customer segments
- Respond to buyer intent signals and shifting spending behaviors in real time
- Bridge offline and in-store experiences for consistent, channel-agnostic engagement
- Navigate off-price strategies and influencer content on today’s unpredictable market
See intelligent holiday engagement in practice with real-world examples from The Home Depot, Now Optics, and Arezzo&Co.
