Scaling Engagement
With Intelligence Grounded in Real Business Context
September 23–24, 2026 | Cologne Exhibition Center | Hall 6
Scaling Intelligence Meets Real Engagement.
Under the theme "Scaling Intelligence", DMEXCO 2026 brings together the defining
voices of digital transformation, from CMOs and e-commerce leaders to CX
executives and tech innovators. At the heart of it all: How do we scale AI, data, and
automation without losing sight of the human at the center?
At DMEXCO 2026, discover how to not just reach your customers, but truly move
them. At Hall 6, D-39 we willl show how intelligent technology and authentic
engagement converge to deliver measurable business outcomes.
SAP Engagement Cloud: Turn every signal into profitable customer engagement.
See how SAP Engagement Cloud creates omnichannel experiences with full business context that drive revenue from the first click to long-term customer loyalty.
Autonomous Marketing & Engagement: Campaigns that drive lasting loyalty.
SAP Autonomous Marketing and Engagement activates customer data and operational signals, enabling teams and AI agents to orchestrate every channel. Take personalization further with SAP and Google.
1-on-1 Consultations: Your Challenge. Our Expertise.
Our team will show you how to strategically elevate your customer experience whether it’s personalization, omnichannel strategy, or commerce optimization.
Our Masterclasses at #DMEXCO26
Winning the Loyalty Game: Adler Mannheim’s Power-Plays for Fan Engagement with AI and Unified Data
September 23 | 1:45pm | Hall 6B
The Conversational Symphony: How Brands unite the modern Omnichannel Journey
September 23 | 4:45pm | Hall 6B
Power Unique Engagement
Hall 6 | Booth D-39
Discover how SAP Engagement Cloud connects real-time customer data with operational signals – enabling teams and AI agents to deliver personalized experiences at every touchpoint. The result: greater relevance, stronger customer relationships, and sustainable growth.
About SAP Engagement Cloud
SAP Engagement Cloud helps organizations power unique engagement by connecting real-time customer insights with the operational signals that run the business. As part of SAP’s Customer Experience (CX) portfolio, Engagement Cloud enables personalized, AI-driven interactions across every channel – turning moments like orders, service events, and loyalty milestones into timely, relevant experiences that build trust, strengthen relationships, and drive growth.
SAP Engagement Cloud can help brands
Connect across the entire experience
Integrate operational and customer data to personalize content and deliver contextual engagements on any channel
Acquire new consumers and grow first-party data
Build and grow a database of engaged, high-value consumers to reduce reliance on Retail Media spend
Scale your business with a composable platform
Deliver omnichannel campaigns with ease and build meaningful relationships at scale with AI-driven 1:1 personalization