Bring together data sources across your business and activate them across every channel — personalizing every interaction.
Customer Loyalty and Retention
Make every interaction impactful and valuable
Increase acquisition, purchase frequency, average order value, and retention across all your channels.
Drive loyalty by engaging in real-time throughout the customer lifecycle
Customers have come to expect seamless experiences at every interaction throughout the customer journey. Emarsys provides an integrated, AI-powered platform that unifies customer, product, sales, transactional, and behavioral data. It allows marketers to create dynamic segments, personalize engagements, and view detailed reporting and analytics by lifecycle stage, so you can see exactly where you are driving business results.
In this report, you’ll get the most recent research and data-driven insights on what defines and inspires true customer loyalty in 2021, including a breakdown of the five types of customer loyalty.
Driving Customer Loyalty in a Digital Era
Learn what loyalty in a world of digital-first retail means for your customers and your business.
Get tips for staying relevant to customers and increasing CLTV.
Unify data and earn customer loyalty
Emarsys empowers marketers to easily onboard data in order to create a single view of the customer. This is then enriched with AI and predictive intelligence, allowing marketers to not only track customers throughout the customer journey, but also improve customer loyalty through personalized offers and product recommendations.
Build dynamic segments by lifecycle stage
What would normally take a marketer days can be done in just hours with our dynamic segmentation capabilities. Use Smart Insights to segment your contacts by first-time buyers, active customers, defecting customers, and inactive customers. Build AI segments that predict customer behavior and target them with campaigns that drive loyalty and customer lifetime value.
Improve CLTV with sophisticated marketing automations
Emarsys comes with a host of pre-built, fully customizable tactics that can be deployed quickly across multiple channels. Each tactic comes populated with segments, automation flows, content, and channels tailored to your customers’ individual lifecycle stages. Our AI-powered automations help brands win back inactive or defecting customers, convert active buyers, trigger in-session upsells and cross-sells, and encourage repeat purchases.
See it for yourself in just 3 minutes
Discover why thousands of marketers trust Emarsys’s customer lifecycle management to drive customer engagement and accelerate business outcomes.
Personalize every step of the customer journey
Our platform combines historical and real-time data to build a true view of every customer according to their lifecycle stage. Using visual affinity, channels, and purchase predictions, Emarsys drives customer loyalty by recommending content and product offers tailored to individual customers.
Deploy loyalty programs across multiple channels
With loyalty built into the Emarsys platform, your customer data and purchase behavior is automatically integrated. This allows you to easily create meaningful customer experience such as refer-a-friend incentives, points reminders, and tier-based rewards across multiple channels in a fraction of the time it would take using multiple tools.
Access dedicated Customer Lifecycle reporting and analytics
The Customer Lifecycle Dashboard acts as a single interface that allows you to track how much revenue has been generated from conversions in specific lifecycle stages. Each lifecycle stage is shown with a set of standard metrics, with drill-downs to more detailed reporting and Smart Metrics.
Hear it from our customers
Driving engagement and revenue with automated lifecycle campaigns
“The beauty of the Emarsys marketing platform is that it always provides an actionable next step for the client to run its automated marketing campaign.”
Hitting 5x revenue growth through meaningful, personalized engagements
“We can use block targeting to really focus the content to make sure [each customer] is seeing the right thing. And that essentially means we only need to build every campaign once.”
Creating unique data-driven journeys to cultivate customer loyalty and drive CLTV
“Using data and personalization, Emarsys enables us to keep our customers at the heart of everything we do, powering vital lifecycle and loyalty campaigns that drive conversions, retention, and relevancy.”
See the Emarsys platform in action
- Hands on view of the platform
- Deep-dive into ready-made tactics
- Custom setup and integration options
- Pricing and onboarding unique to your business
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Learn more about how customer lifecycle management fits into our wider customer engagement platform
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across any of your channels.
Execute simple, single-channel campaigns, or create sophisticated, cross-channel journeys at scale.
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Segment contacts by lifecycle, deploy specific tactics to accelerate customers from first purchase to loyalty, and view lifecycle reporting — all from within a single platform.
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels — without the need for a dedicated data team.
Align your strategy to pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy.
Accelerate business outcomes with world-class integrated solutions to unify data, personalize campaigns and drive growth.