AI Marketing
Power personalized experiences with innovative AI marketing automation
Access processes, tools and features that use predictive and generative AI to anticipate, automate, and personalize every customer interaction.
Build, launch and scale omnichannel engagements with our AI marketing capabilities
Enhance customer experience by building personalized journeys through a combination of automation and AI to drive conversion and lifetime value.
Improve engagement by targeting based on predictive segmentation and analytics
Increase conversions, and AOV with AI-powered product recommendations
Accelerate time to launch with pre-built, intelligent marketing automations
Improve marketing productivity and scale campaign creation with AI-assisted content generation.
Build customer segments powered by AI
Target customers by generating AI segments powered by SAP Emarsys’ machine learning algorithms. Engage customers based on their predicted behaviors or affinities. Target offers based on lifecycle stage, engagement propensity or even estimated spend – such as first-time buyers likely to make a repeat purchase with high value.
Drive conversion and revenue with personalized product recommendations
Our AI marketing capabilities enable you to combine historical and real-time data to build a true view of every customer. Using visual affinity, channels and purchase predictions, SAP Emarsys recommends products tailored to each individual customer, while maintaining consistency across multiple channels from email to web to mobile.
Scale quickly with 20+ pre-built tactics powered by AI
Whether you’re looking to drive acquisition, conversion or retention, our platform comes with a host of ready-to-use tactics that align to business outcomes. Deploy sophisticated campaigns, such as Abandoned Browse, Post-purchase Cross/Up-sell, Winback and more, that use AI segments to define audiences and drive channel selection based on a customer’s likelihood to engage in each channel.
Improve productivity with embedded AI capabilities
Create personalized omnichannel experiences faster, and at scale, using a combination of predictive and generative AI. Make better informed decisions with purchase, lifecycle, revenue, and channel engagement predictions. Generate content like email subject lines and compose personalized product offers with AI-assistance to rapidly build and launch campaigns.
Explore SAP Emarsys features, use cases + more
Unlock AI for email marketing
Use generative AI in your email marketing to tailor and personalize email subject lines and preview text. Automate content personalization based on your customers’ engagement levels, lifecycle stages or predicted interactions. Improve open rates by using Send Time Optimization to deliver email campaigns at the time recipients are most likely to engage.
Harness the power of AI for mobile marketing
Remove friction with automated, AI-powered push, in-app and inbox messages. Optimize mobile engagement by targeting mobile-first customers with personalized content and recommendations across lifecycle engagements. Drive account creation, recover abandoned carts, win back inactive customers and provide order updates with notifications automated to send in real time when triggered by key customer behaviors.
Personalize content for individual customers using AI for Web
Our AI marketing capabilities allow you to personalize web content based on web behavior and engagement in real-time. Increase acquisition and first purchase by building AI-powered automations that display recommended products or offers based on clicks and browsing behavior to deliver consistent, personalized engagements that help customers find what they need, faster.
Hear it from our customers
Customer stories
Using AI to improve product recommendations, customer experience, and inventory management
Hear their story
Learn more about how AI is infused throughout our customer engagement platform
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AI Marketing
Access AI powered processes, tools and product features that allow you to predict, automate, and personalize every customer interaction.
Personalization
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across all of your channels.
Customer Data
Bring together multiple data sources in your business and activate them across all channels – personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction with SAP Emarsys’ native loyalty solution.
Strategies and Tactics
Execute your strategy with pre-built tactics – best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
See how SAP Emarsys connects with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.
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Frequently Asked Questions
An AI marketing platform leverages artificial intelligence to automate and personalize marketing efforts across various channels. SAP Emarsys uses predictive segmentation, AI-driven product recommendations, and generative AI tools for content creation, assembly and analytics enabling marketers to deliver personalized experiences and measure results, at scale.
AI marketing automation tools streamline campaign execution by automating tasks such as customer segmentation, content personalization, and send-time optimization. This leads to more timely and relevant interactions, improving customer engagement and conversion rates.
SAP Emarsys provides AI marketing solutions that support omnichannel campaigns by activating customer data across email, web, mobile, and more. Features include AI-powered segmentation, personalized product recommendations, and generative AI tools for message content to custom-built reports, ensuring consistent and personalized customer experiences across all touchpoints.
SAP Emarsys employs AI in email marketing through embedded tools like the AI Subject Line Generator and AI Preheader Generator, which create context-specific content to increase open rates. Additionally, predictive segments, AI-driven product recommendations and send-time optimization enhance personalization and engagement in email campaigns.
For e-commerce businesses, AI marketing automation tools like SAP Emarsys offer benefits such as personalized product recommendations, automated cart abandonment emails, and predictive analytics. These features help boost average order value, increase repeat purchases, reduce churn, and foster loyalty through the customer lifecycle.
SAP Emarsys ensures scalability by embedding AI intuitively into the channels and workflows that marketers use every day. Leverage predictive segments and personalized product recommendations seamlessly across channels like email web and mobile. Execute quickly with over 20 pre-built, AI-powered tactics that can be quickly deployed and easily customized, allowing businesses to launch sophisticated campaigns efficiently, adapting to growing customer bases and evolving marketing strategies.
SAP Emarsys stands out by smoothly integrating transactional and sales data, both online and offline, together with behavioral data to fuel smarter AI. This enables marketers to activate first-party data across channels instantly, creating highly personalized experiences. Unlike standalone AI tools, Emarsys connects AI-driven tactics directly to business outcomes like revenue and retention, making it a core driver of customer lifecycle marketing.