Bring together data sources across your business and activate them across every channel — personalizing every interaction.
AI Marketing Automation
Deliver innovative AI marketing automation across every channel in real-time.
Our AI Marketing Automation Solution empowers marketers to build, launch, and scale personalized, automated omnichannel campaigns that drive business outcomes.
The AI marketing personalization and automation solution trusted by
leading brands across the globe
Improve time-to-value by deploying AI-powered automations across every channel
Break down data silos to create a connected customer view that enables 1:1 personalization
Use AI to identify priority customer segments and engage with personalized content
Deploy out-the-box automations to help you launch campaigns fast, and at scale
AI Marketing Automation built to accelerate business outcomes
Marketers are under increasing pressure to do more with less time, budget, and resources. SAP Engagement Cloud empowers the world’s most innovative brands by unifying their data, allowing them to personalize customer engagement at scale, and guiding them with AI-powered insights.
314m+
Emails sent from a client in a single day
520m+
Augmented AI predictions per month
4.9b+
Contacts engaged with SAP Engagement Cloud
See SAP Engagement Cloud in Action
Discover why thousands of marketers trust SAP Engagement Cloud
to automate omnichannel customer engagement.
Our AI Marketing Automation capabilities
Unlock agile AI marketing personalization
Rapidly launch personalized cross-channel campaigns using engagement and purchase data. Adapt your approach with agility based on testing, intelligent insights or real-time signals to deliver optimal customer experiences.
Build customer segments powered by AI
Target customers across the lifecycle with AI segments generated by SAP Engagement Cloud machine learning algorithms. Engage customers based on their predicted behaviors or affinities. Target offers based on lifecycle stage, engagement propensity, or even estimated spend, such as first-time buyers likely to make a repeat purchase with high value.
Access AI-fueled pre-built marketing tactic
Whether you are looking to drive acquisition, conversion or retention, our AI Marketing Solution comes with a host of ready-to-use tactics that align to business outcomes. Deploy sophisticated campaigns such as Abandoned Browse, Post-Purchase, Cross/Up-Sell, Winback and more, that use AI segments to define audiences and drive channel selection based on a customer’s likelihood to engage in each channel.
Measure business impact across automated programs and campaigns
Understand how your team’s marketing activities are contributing to business results with SAP Engagement Cloud’s Revenue Analytics. See which automated programs and campaigns have the most significant impact on your customers, and quickly access revenue attribution throughout key areas of SAP Engagement Cloud, so you’ll always know how your marketing is impacting growth and revenue.
Hear it from our customers
Creating 40+ automations to streamline manual tasks and win back 15% of churning customers
“With SAP Engagement Cloud and Commerce, we’re able to deliver more profitable commerce with personalized customer engagements across our various channels.”
Guillermo Prieto Cortés,
CIO, Petco México
Securing 25% revenue growth with consolidated data and automated omnichannel experiences
“Salling Group used their offline purchase data to drive online sales, by using automated audiences when running omnichannel campaigns. This resulted in 25% revenue growth within 5 weeks.”
Jens Pytlich,
Digital Marketing Manager, Salling Group
“We wanted to create complex user journeys that are simplified through technology, and SAP Engagement Cloud’ automation platform allows that to happen. I love it.”
Mark Sherwood,
Global Head of CRM, Bulk
See the SAP Engagement Cloud AI marketing automation solution in action
- Hands on view of SAP Engagement Cloud
- Deep-dive into ready-made tactics
- Custom setup and integration options
- Pricing and onboarding unique to your business
Get a Demo
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Learn more about how AI Marketing Automation fits into our wider customer engagement solution.
Discover More
Enrich customer data and segments with AI-driven insights and turn insights into action by personalizing across any of your channels.
Execute simple, single-channel campaigns, or create sophisticated, cross-channel journeys at scale.
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Segment contacts by lifecycle, deploy specific tactics to accelerate customers from first purchase to loyalty, and view lifecycle reporting — all from within a single platform.
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels — without the need for a dedicated data team.
Align your strategy to pre-built tactics — best practice, fully customizable journeys built within SAP Engagement Cloud — that are ready to deploy.
Accelerate business outcomes with world-class integrated solutions to unify data, personalize campaigns and drive growth.
Why is SAP Engagement Cloud the platform trusted by 1500+ companies worldwide?
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