Maximizing Online Business
Established in Paris in 1990, LANCASTER is the gold standard in the world of affordable luxury leather goods. LANCASTER combines expertise and innovation, attracting customers through its wide range of designs, while offering a catalog of over 750 leather products per season.
In 2019, LANCASTER launched an online store to develop the company’s digital commerce, and redefine its brand image and sales strategy.
LANCASTER needed a highly effective automated omnichannel program that matched the quality of the work carried out in its leather goods workshops, a tailor-made solution that could provide more precise targeting and deliver more relevant offers to win over new fashionistas and secure its reputation as a fashion leader.
To get up and running, LANCASTER needed easy-to-use software that would quickly adapt to their business requirements.
LANCASTER chose Emarsys as their retail platform, allowing the brand to integrate and manage fully automated omnichannel customer engagement, including purchase history tracking and advanced reporting features.
Emarsys offers an all-in-one solution with a user-centric marketing automation interface, independent of IT.
“LANCASTER has started using an advanced user-centric specialized tool, a flexible solution that is tailored to its needs. The EMARSYS team’s high-quality service and support ensured the integration was fast and efficient, which for LANCASTER goes hand in hand with the prestige of the brand.”