A Single Platform to Grow Revenue and Engage New and Existing Customers

Established in 2007 in Nice, Easyparapharmacie is the leading online pharmacy in France, selling 25,000 products from 800 brands. Planning to hit 30 Million € in revenue for 2020, the company wants to expand their global presence, attract new demographics, and optimize their loyalty program.

By choosing the Emarsys customer engagement platform, Easyparapharmacie now has a single CDP to execute omnichannel automations in an easy-to-navigate dashboard. Marketing — and the CRM team in particular — are more productive, better aligned to business outcomes, able to better engage existing and new customers with improved personalization and loyalty, and are executing e-commerce campaigns using the integrated Magento plug-in.

“We use product affinity reporting and share it with our laboratory partners. It allows us to direct them more effectively in the strategies we are rolling out. We also use lifecycle analytics to better understand our audience and design our loyalty program. Emarsys will be utilized for our loyalty project in particular.”

Mélanie Troaino
Mélanie Troaino
Marketing Director at Easyparapharmacie