See SAP Engagement Cloud in Action
Discover why thousands of marketers trust the SAP Engagement Cloud personalization engine to drive customer
engagement across multiple channels.
3 Reasons to Break Up With Salesforce Marketing Cloud
- Creating personalization is a struggle
- You’re fatigued from solution overload
- You’re still hurting from slow implementation
Scroll down to find out more reasons to switch and what life is like with SAP Engagement Cloud.
The customer engagement solution trusted by leading brands and innovative marketers across the globe
3 Reasons to Make the Switch
Creating cross-channel personalization is a struggle
- Your current marketing cloud makes connecting your data difficult and overly complex
- You can’t integrate your data without a tremendous amount of IT support
- Your marketing cloud makes true personalization near impossible for non-technical marketers
- You can only accelerate an omnichannel marketing approach by spending tons of extra money and resources
You’re fatigued from solution overload
- Your marketing cloud makes you purchase multiple SKUs and/or work in multiple systems to achieve your customer engagement goals
- Your team is wasting time and energy moving between solutions
- Your marketing cloud doesn’t allow you to unify all your data into a single solution and/or lacks a marketer-friendly UI
- Your team can’t be fast and agile because they’re overwhelmed with excessive features, functionality, and platforms
You’re still hurting from a slow implementation
- Your marketing cloud is struggling to ingest all your data sets
- Because you have lots of sophisticated, siloed data, your marketing cloud anticipates it could take up to a year to complete implementation
- You’re having trouble integrating your historical data, so you can’t get accurate insights from your new solution
- Adoption is slow because your team doesn’t understand the user interface of your new solution
What life is like with SAP Engagement Cloud
Easily connect your data and channels
- Omnichannel personalization is made easy with AI, powered by known subscriber information, product catalog, and real-time site behavior.
- With its channel-agnostic service, omnichannel personalization makes the same personalization capabilities available across all channels for a unified user experience.
- Content-based reporting lets users measure and act upon content performance.
- Content blocks are dynamic for segments like product or category affinities, all without the need to bring in technical IT support.
Single, unified solution
- We build our intelligence and analytics natively in a single solution, making it easier for you to make data driven decisions.
- Customer engagement is measured through revenue, store visits, online/offline data, loyalty status and messages that influence conversions.
- You can define campaign success through revenue conversion as well as triggered events.
- Customer lifecycle management surfaces the best and future revenue opportunities and recommends the most effective tactics.
Agility & flexibility
- Marketers see quicker time to value with SAP Engagement Cloud because we are a native ESP & control the entire process.
- Create emails from 60+ pre-built templates, A/B testing, HTML or drag and drop content blocks.
- When there’s a need for a content update (we get it, it happens), these changes are automatically applied to content from the master template with our Visual Content Editor.
- Multi-language support creates localized content fast with tokens from product catalogs that ensure the correct language is automatically selected.
Adobe Campaign - What users say
“Salesforce was too complex for a smaller team to run. It required too many non-marketing related activities in order to do marketing. Because SAP Engagement Cloud was simply the better fit and way easier to use”
Review sourced by G2
“Here SAP Engagement Cloud is a lot more user-friendly, and our marketing team can work almost independently without the help of IT or external partners.”
Review sourced by G2
“Despite its reputation, the SFMC product has never met expectations. SAP Engagement Cloud is a much more robust and seamless tool that requires less developer involvement.”
Review sourced by G2
SAP Engagement Cloud vs. Salesforce Marketing Cloud
Industry Experts Agree
SAP Is a Leader in the 2025 Gartner® Magic Quadrant™ for Personalization Engines
For a sixth consecutive year, we’re recognized in the leaders quadrant.
See the SAP Engagement Cloud Email Marketing solution in action
- Hands on view of SAP Engagement Cloud
- Deep-dive into ready-made tactics
- Custom setup and integration options
- Pricing and onboarding unique to your business
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Power unique engagement and build meaningful connections across your business
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AI Marketing
Enable teams and AI agents to orchestrate predictions, automations, and personalization — grounded in trusted, unified data.
Personalization
Use AI and trusted customer and business context to tailor audiences, content, offers, and recommendations across every channel.
Customer Data
Bring together data sources across your business and activate them across every channel — personalizing every interaction.
Marketing Automation
Execute simple, single-channel campaigns, or create sophisticated, cross-channel journeys at scale.
Omnichannel Marketing
Deliver consistent, relevant messaging across email, web, mobile, ads, and more — engaging customers wherever they are.
Customer Loyalty
Actively engage customers and build brand loyalty across every customer interaction.
Strategies and Tactics
Align your strategy to pre-built tactics — best practice, fully customizable journeys built within the platform — that are ready to deploy.
Reporting and Analytics
Use AI to predict campaign performance, measure customer outcomes, and optimize to maximize engagement across channels.
Technology Integrations
Connect with Technology and Expert Solutions Partners to unlock additional revenue streams, scalability and innovation.